When it comes to AI, there’s a lot of noise out there. And most of it is focused on consumer or large-business endpoints. But what about SMBs? What can AI do for them as a marketing and operational co-pilot? We break it down, with real examples and lessons from AI integrations.
Itzik Levy, the founder and CEO of vcita, talks about how his company has built an AI “advisory” tool for SMBs called BizAI. In his featured talk at L24, Itzik shared some of the principles and learnings about small businesses that went into building the tool, which is designed to deliver “smart and personalized AI-driven recommendations” to SMBs by incorporating both market-wide and business-specific data.
Key Takeaways
Here are a few key messages or insights that we gleaned from this session.
- Itzik compared BizAI to “having a professional, experienced McKinsey consultant that knows your business better than you.”
- AI offers tremendous potential for SMBs, but “AI doesn’t know your business.” He says it is unrealistic to expect Chat GPT to craft an email marketing campaign, for example, without understanding the customer’s business first.
- Itzik says we are “just at the beginning of the journey” of understanding how AI can serve SMBs.
- One promising area Itzik sees for AI is in sales. Itzik says AI can help sales reps answer questions about their businesses. And it can also be useful in identifying upsell opportunities, as well as churn risk.
Beyond Buzzwords: What Does AI Mean for SMBs?
When it comes to AI, there’s a lot of noise out there. And most of it is focused on consumer or large-business endpoints. But what about SMBs? What can AI do for them as a marketing and operational co-pilot? We break it down, with real examples and lessons from AI integrations.
Itzik Levy, vcita
