Tiger Pistol is back at it. After a string of marketing playbooks released last year, it kicks off 2025 with the next in the series: optimizing field support for multi-location businesses. This follows playbooks on subjects ranging from multi-location franchise campaign management to QSR loyalty programs.
Entitled Empowering Franchise Success: How Local AdTech Transforms Field Support and Marketing, this latest installment is aimed at individuals at franchise multi-location brands that are charged with supporting far-flung franchisees. It’s all about blending brand standards with local variables.
This is a key function says Tiger Pistol, and a “secret weapon” used by top franchise networks. Those who do it right provide their constituents (franchisees) with ad tech tools and best practices, while also allowing them the right amount of autonomy to deliver genuine narratives that culturally resonate locally.
“Strong field support is the fuel that powers franchise growth,” Tiger Pistol VP of business development Sarah Cucchiara told Localogy Insider. “This playbook shows how AdTech gives field teams the insights and tools they need to help franchisees execute hyperlocalized, brand-approved campaigns that drive real business outcomes.”
Tiger Pistol Adds Amazon Sponsored Display Ads to its Platform
Pinpoint and Practice
Going deeper into the report’s contents, they cover a range of best practices for franchise field support. That includes balancing centralized brand standards and messaging with the variability of location-specific flavor. This sweet spot is different for every brand but is critical to pinpoint and practice.
Other highlights, according to Tiger Pistol, include:
- Proven Local Advertising Models: Unlock hyperlocalized, regional, and hybrid strategies that ensure brand consistency while maximizing local relevance.
- Enhancing Field Support with Data: Learn how real-time, centralized insights help field managers guide franchisees with data-driven recommendations.
- Driving Engagement with Hyperlocalized Campaigns: Discover how franchisees can launch highly relevant, community-focused ads that build trust and drive revenue.
- Scaling Without Complexity: Learn how local AdTech solutions streamline execution, making it easy to manage multi-location campaigns at scale.
___
As we stated about past installments of this playbook series, you can think of it like a public service announcement for multi-location brands. They face a unique set of challenges, such as the operational balance noted above. So this free resource to elevate their marketing game should resonate.
“Field teams are the connective tissue between corporate strategy and local execution,” said Cucchiara. “With the right tools, they can ensure franchisees are supported with data-driven insights and scalable advertising solutions that drive both local and brand-wide success. This playbook is designed to help brands unlock that potential.”
Check out the full playbook here, and come see Cucchiara speak at Localogy’s L25 conference next month.
