How do brands win with social media? A panel featuring Brand Muscle, Matchcraft, and Soci this afternoon at L23 offered some nuggets of wisdom on this topic.
Key Takeaways
Here are some of the top insights that we gleaned from this session.
- Agencies use tools like content libraries and localization tools to bridge the gap between brands’ need for safety and control and SMBs’ need for authenticity and independence.
- AI is already helping agencies deliver labor-intensive services like blogging.
- SMBs, who more often than not are working 80 hours a week just to keep afloat, have little to no time to keep pace with changing consumer habits, as well as with the constant evolution of social platforms like Pinterest, TikTok, etc.
- Technology can solve many of these challenges.
- Eight of 10 consumers now discover new services via social media. Leaving money on the table not to leverage this.
- TikTok has really emerged as a key channel. SMBs have struggled with TikTok which demands native content creation.
- SMBs really struggle with video — only 2.5% of SMB content features video, according to data shared by SOCI on the panel.
- Digital channels are symbiotic. Experience, expertise, authority, and trustworthiness. Without these elements, social marketing efforts fail.
- Adding social to search = a 24% lift (MatchCraft).
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Applying the Art of Social
Often the most impactful disciplines are as much art as they are science in their effective implementation. Social media is arguably one such discipline. We’ve assembled a powerhouse panel of social media marketing leaders to explore how the art of social is best applied to help brands of all sizes win.
Erin Strong, SVP Strategic Marketing, BrandMuscle
Sandy Lohr, CEO, Matchcraft
Monica Ho, CMO, SOCi
