Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership.
GoDaddy, Yelp, Yahoo, Google, YP, Closely to Speak at LSA’s Digital Boot Camp in LA (March 4, 2015)
LSA Insider: “As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of the 2015 Local Search Association Conference in LA, we’re teaming up with GoDaddy, Yelp, Yahoo, Google, YP, Closely and others to host a one day Digital Boot Camp for LA area business owners. This educational summit will provide SMB attendees with practical digital marketing advice from a range of experts. It will also be a great opportunity to directly interact with them — to hear their concerns, interests and marketing needs unmediated.”
YP Launches New Local Search Marketplace For National Advertisers (March 4, 2015)
Search Engine Land: “Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these national-locals called ‘ypSearch Marketplace.’ It’s a paid-search, bidded marketplace that taps into company’s 80 million monthly users on the PC and mobile. It’s also the infrastructure behind last week’s ‘one-stop shop’ PPC offering for small businesses. The new ypSearch Marketplace allows marketers to import or modify current campaigns and run them on the YP network.”
Acxiom: Helping SMBs Unlock the Power of Consumer Data (March 4, 2015)
LSA Insider: “Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, the company leverages cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.”
Webinar: Yahoo Gemini Offers Self-Serve Mobile Search and Native Ads (March 2, 2015)
LSA Insider: “To paraphrase what we learned from the many stats Faith Murphy, sales director at Yahoo, shared during last week’s webinar, mobile ad spend is growing and so is interest in native ads. In addition, one stat showed that native and mobile pair well together, with mobile native ads seeing 7X the CTR versus desktop native ads . . . The content dove deep into mobile advertising best practices proven to deliver results and finished by giving a behind the scenes look at Yahoo Gemini, a one-stop shop for mobile search and native ads.”
AT&T Drive Connected Car Platform Adds Urgent.ly (March 2, 2015)
Urgent.ly Announcement: “Today AT&T announced that Urgent.ly will be the in-dash roadside assistance app for AT&T’s Drive connected car platform. The announcement comes as AT&T expands its industry leading connected car offerings, and Urgent.ly looks to reach customers wherever they may need us. Urgent.ly’s Connected Car Roadside Assistance Application will be integrated into AT&T’s Drive platform, giving consumers a one-tap, in-dash button to request immediate roadside assistance when they need a tow, tire change or fuel delivery. Urgent.ly’s app quickly locates the nearest, best-equipped service vehicle and immediately dispatches it to the consumer’s location.”
BuzzBoard Inc. Releases BuzzBoard 3.0 (March 2, 2015)
Press Release: “BuzzBoard Inc. has today released a new version of its sales enablement platform. BuzzBoard 3.0 is the company’s most user-driven version yet, billed as such because it was reimagined through the eyes of sales reps. Umesh Tibrewal, BuzzBoard Inc. Founder & CEO, said development was based on the company’s study of the behavior of sales reps over the past two years . . . BuzzBoard 3.0 features access to the Local Search Association’s Co-operative Advertising Program Database to uncover billions of unused brand co-operative advertising dollars.”
Telmetrics and CAKE by Accelerize to Present at LeadsCon Las Vegas (March 2, 2015)
Press Release: “Accelerize and its digital marketing software division, CAKE, today announced its CTO, Dave Stewart and Bill Dinan, President of Telmetrics, will present at the industry conference, LeadsCon Las Vegas . . . The Cross-Channel Lead Attribution session will provide industry insight into leading attribution challenges, multi-touch attribution modeling and tips to develop a mobile attribution strategy in an evolving digital ecosystem.”
UBL Interactive to Present at 27th Annual ROTH Conference on March 9, 2015 (March 2, 2015)
Press Release: “UBL Interactive, Inc., the global business listing syndicator for local search, has been invited to present at the 27th Annual ROTH Capital Partners Conference. The conference is being held on March 8-11, 2015 at The Ritz-Carlton, Laguna Niguel in Dana Point, California. UBL CEO, Doyal Bryant, is scheduled to present Monday, March 9, 2015 noon Pacific Standard Time in the conference’s Track 1. He will discuss the company’s performance and outlook for 2015. He will also be holding one-on-one meetings throughout the Conference.”
