What “Near Me” Means in 3D
Like a spouse who completes your sentences, Google predictively adds “near me” to just about anything you type in the search bar. It’s a natural
Ben Ball
May 4, 2021
Ben Ball
Ben Ball is the Head of Marketing for NextNav, a company specializing in vertical location and GPS alternative technologies.
Vertical Location and Post-Pandemic Restaurant Growth
Restaurants are one of the most visible reminders of the pandemic’s economic toll. Perhaps more than any other industry, restaurants have been forced to adapt
Ben Ball
April 12, 2021
How Vertical Location Improves Location-based Audience Data
Dense urban areas are both a marketer’s dream and a marketer’s nightmare. Naturally, all of the foot traffic you’d find in a busy downtown area
Ben Ball
March 8, 2021
Vertical Location will Change Customer Attribution Forever
If you’re looking to do customer attribution in a multi-story building, you basically have two options. One way is to install beacons all over the
Ben Ball
February 10, 2021