Given the technical and organizational complexities tied to executing an online video strategy, local media organizations may be better suited partnering with experts. But when
This week YP announced plans to separate its digital advertising and print directory businesses into two independently operated companies: YP and the newly formed Print
Video content is not just a revenue opportunity, it’s what the online consumer audience gravitates towards and wants. Study after study shows just how powerful
The last few years at the Local Search Association (LSA) have been marked by a tremendous amount of transformation. I am extremely excited about the
Welcome to LSA15! Today I opened the conference by looking at why so many companies are flocking to the business of local. In the 40
During this morning’s earnings call, CEO Joe Walsh and CFO Paul Rouse outlined some bold initiatives at Dex Media that are set to transform the
Today we announced the addition of Sharon Rowlands, CEO of ReachLocal, to our board of directors. Sharon joins representatives from Google, Microsoft and Starcom MediaVest
Today, all of us here at the Local Search Association (LSA) are excited to announce the release of our new local media performance and planning
2014 was a great year for our membership team as we brought on 41 new members from both well-known and up-and-coming companies in the “local”
