Even though many times we analyze trends and recommend marketing strategies for SMBs as a group, there are big differences amongst them in terms of
Facebook will share performance metrics with app publishers of ads placed by Facebook’s Audience Network service according to AdAge. Audience Network is Facebook’s ad network
The recent revelation that $14 billion in co-op advertising dollars go unused each year made me wonder what other areas of marketing are underutilized. Co-op
Data breach has been big news lately. And with big data dictating that more information be collected and stored, it seems inevitable the trend will
While video has faced past obstacles of complex production and prohibitive cost, technology and mobile devices now make video more accessible than ever. Consumer demand
The use of marketing information such as location and search history to target audiences and serve up more personalized shopping experiences has helped small businesses
Last week, Bing launched the beta version of Bing Native Ads, available for placement on Microsoft’s online portal MSN. The native ads are available on
Yodle, a local online marketing company recently released a report titled Yodle Insights: What Consumers Want from Local Businesses that surveyed over 6,000 consumers. Yodle
Three months have passed since the term “Mobilegeddon” was coined after Google launched its algorithm change to boost the mobile search rank of mobile-friendly websites
Making money in advertising is a much tougher business these days unless you are Google or Facebook. USA Today reports that the New York Times
We create a lot of data today. IBM estimates our daily production of data is 2.5 exabytes. That’s 2.5 billion gigabytes. Every day. Yet that
At the Local Search Association (LSA), we have seen increased activity in legislation seeking to impose publisher liability for any content a publisher distributes or
One of the richest pieces of research we do at the Local Search Association (LSA) is our Local Media Tracking Study conducted by Burke. It
On the one hand, the rise of new media channels and devices has opened doors for exciting and interactive content. On the other hand, it
The results from LSA’s Local Pulse Study conducted by Thrive Analytics are in. Over a thousand SMB’s were surveyed on topics including where they need
The Local Search Association’s (LSA) Annual Conference brought in experts from across the globe to provide commentary and insight into trends and challenges that the
In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in
A new generation of platforms and tools are providing “back-office” and marketing automation to small businesses. Panelists featuring Raj Mukherjee of GoDaddy, Peter Curzon of
The Local Search Association (LSA) recognized the exemplary careers of two trailblazers in the industry at its LSA15 Conference. Chris Cummings, CEO of Marquette Group
Mobile, video, display: the online world is increasingly seeing ad budgets move to programmatic platforms. To help understand the future for location and local advertisers
