This session explored how location is being used in many unexpected ways to define audiences, enable personalization, measure traditional media and reshape media buying and
Mobile scheduling, booking and payments are changing the way consumers interact with local businesses. Smartphone adoption and apps are finally bringing these services into mainstream
It’s been roughly a year since Sharon Rowlands took over at ReachLocal. During that time she’s sought to bring more transparency to the organization and a greater focus
Failure is often more interesting than success and we learn so much from mistakes we make. During a panel featuring Elnora Cunningham of U-Haul, Bruce Howard of
There has been so much discussion about the mobile takeover. Much of the discussion, however, focuses on the use of those devices to search for
Churn is a tremendous problem among providers of vendors serving SMBs with digital marketing solutions and services. Brendan King of Vendasta gave a look into
Alison Callahan from UpSnap outlined the significant opportunity in the local space when it comes to mobile. The company had traditionally focused on national sales,
The level of digital marketing expertise among SMBs can vary dramatically. During his workshop session, Will Scott of Search Influence shared some tips on creating
There are a variety of ways to measure what digital marketing tactics are working and those that arent. From conversions to impressions, there are many
Morgan Remmers of Yelp discussed the importance of ratings and reviews sites when it comes to any SMBs online presence. According to a 2014 Nielsen study,
Faith Murphy of Yahoo shared a lot of data on why mobile marketing is so important to SMB’s in the business of local. 2015 will
The biggest difference maker when it comes to helping SMB’s improve SEO is content creation. The good news is that online marketing is also not
Ben Tyson of Google and Jeff Biesman of YP set up the day by explaining the challenges that SMB’s face today. There’s no question consumers
Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a
We all know mobile use is growing – but do you realize phones will soon be the main device used for search? At its current
Everyone is touting the benefits of location based marketing as a way to target your desired audience and create higher performing ad campaigns. And there
When it comes to local search advertising, will SMBs be more inclined to utilize automated, self-service tools in coming years? Or will sales reps still
