Google is combining AI Mode with multimodal search, which lets you search across media formats, including text, images, and video. What does this combination mean on a surface level and in terms of Google’s AI evolution?
Customer reviews play a crucial role in local businesses’ success, heavily influencing both purchase decisions and search rankings. But as the volume of online reviews
Online reviews continue to be one of the tentpoles of localized marketing and search. They’re also the bain of many SMBs’ existence – a necessary
What market signals can quantify the state of venture funding? To answer that question, we turned to our go-to thought leader for all things investing & finance, Circumference Group’s Luca Sechi.
Though the long tail of local mostly consists of small businesses, there are several national brands in the mix. One advantage that these entities often
Marketing resellers are a key piece of the local media & advertising value chain. They help ad tech players scale by bringing their products to
How do you squeeze more value out of your product and find partners to help scale and distribute it? Upwork did just this tells us how…
What are the dynamics that rule the current fundraising environment? The answer is different, depending on whom you ask. So we did the asking at L25…
Location Intelligence is all about data that radiates from both places and people. What are best practices in utilizing it in localized brand marketing? We tackled this question in a series of case studies at L25.
The end-to-end cycle from product inception to release is a long and winding road, whose playbook continues to develop. How are two companies navigating such strategies? We talk to Hibu and Ansira.
Most tech startups do PR wrong. How should they be thinking and acting? JOTO PR Disruptors’ Karla Jo Helms has answers.
Search is changing rapidly in the AI era. What does it mean for local marketers? Places Scout founder Mark Kabana gives us his take…
How is social media changing amidst the rise of AI? Monica Ho has a front-row seat and shares her observations and insights with the L25 audience.
10x-ing revenue to $200 million is no easy feat. How is it done? Scorpion Chief Revenue Officer Jamie Adams did it and tells us how.
What’s the impact of organic social media marketing when done right, and how is that evolving in the AI age? We tackled this in a
Chatmeter has released its Retail Reputation report, which scores retailers using its first-party data. Among the findings, Lowe’s took the top spot, along with standouts like Home Depot and Costco. One success factor according to Chatmeter is cross-location consistency in employee training.
People often think of Amazon’s growth in advertising in a search or display sense on Amazon.com. But what about its endeavors into streaming? We heard
Marketing has come full circle—service is once again the defining factor of success. The industry started as a service sector, focused on helping clients achieve
AI has its own flavor of content optimization that businesses need to sharpen. Enter generative engine optimization (GEO), which was the topic of an L25
Last month, Yext acquired local search benchmarking and intelligence leader Places Scout. What were the drivers for the acquisition and how are the combined forces
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