The LSA16 Conference in San Francisco March 7-9 will kick off with interesting discussions with some prominent players in the local space: Facebook, Constant Contact
LSA16 continues to add speakers to the agenda as we approach the event in San Francisco March 7-9. The 28 new speakers added the past
LSA received 100 entries from 72 different companies across 10 categories for the 2016 Ad-to-Action Awards. The number and quality of entrants made judging this
Sales and retention in the local marketing and advertising space remain a challenge for many organizations. A number of sessions at LSA16 will address local media
Now that the submission period has closed for the 2016 Ad-to-Action Awards, we are excited to announce that this year we received 100 entries from 72
With more than 90% of retail purchases still taking place offline, locally targeted ads and geo-marketing are powerful drivers of consumer actions and engagement (clicks,
We had another great year diversifying LSA Membership and brought some great companies under the LSA umbrella. In total, we welcomed 44 members to the
Less than two months out, we are quickly approaching the 2016 Local Search Association Conference in San Francisco, March 7-9. The agenda is taking shape
We are now accepting entries for the 2016 Ad-to-Action Awards which seeks to showcase new ideas, stimulate thinking and celebrate the best location-based marketing and
Today we are excited to announce the launch of the third annual Ad-to-Action Awards. Like previous years, the competition seeks to showcase new ideas, stimulate
The 2015 Local Search Association Conference was the most well attended event we have had in 5 years and offered a broad mix of speakers
Video content is not just a revenue opportunity, it’s what the online consumer audience gravitates towards and wants. Study after study shows just how powerful
The Local Search Association’s (LSA) Annual Conference brought in experts from across the globe to provide commentary and insight into trends and challenges that the
During the final LSA15 session, Heath Bradbury of Advance Auto Parts, Jessika Laudermilk of Toyota and David Harris of BJ’s Restaurants discussed the challenges of
In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in
Digital assistants offer broader utility than conventional search. Microsoft has invested heavily and is betting on Cortana as a differentiator across screens and platforms. Mike
A new generation of platforms and tools are providing “back-office” and marketing automation to small businesses. Panelists featuring Raj Mukherjee of GoDaddy, Peter Curzon of
The Local Search Association (LSA) recognized the exemplary careers of two trailblazers in the industry at its LSA15 Conference. Chris Cummings, CEO of Marquette Group
Serving the small budget marketer and keeping them happy remains a challenge. With a focus on performance, Perry Evans of Closely, David Mihm of Moz and
Mobile, video, display: the online world is increasingly seeing ad budgets move to programmatic platforms. To help understand the future for location and local advertisers
