Annual Conference
LSA15: The Future is Beaconing
Beacons are the latest technology marketers are optimistic can help create more effective marketing, personalization and assist in delivering “closed loop” attribution. Lara Mehanna of
Annual Conference
LSA15: Advanced Uses of Mobile Location
This session explored how location is being used in many unexpected ways to define audiences, enable personalization, measure traditional media and reshape media buying and
Annual Conference
LSA15: The Art of Mobile Ad Creative
While industry discussion is focused on audience targeting and attribution, ad creative is often the neglected variable driving consumer response. To provide a look into
Ad to Action Awards
LSA15: Announcing the 2015 Ad to Action Award Winners
Last night, after viewing videos from all of the 20 finalists, the winners of the 2015 Ad to Action Awards were announced on the main
Annual Conference
LSA15: The Impact of Mobile Scheduling, Booking, Payments
Mobile scheduling, booking and payments are changing the way consumers interact with local businesses. Smartphone adoption and apps are finally bringing these services into mainstream
Annual Conference
LSA15: Evolution of the YP Brand
Over the last few years, YP has been in the midst of a tremendous transformation in both products and services and branding. To talk through
AdMax Local
LSA15: What is Being Done to Combat SMB Churn?
As traditional media and digital pure play channels struggle to find the right mix of service and scale, no one seems to have fully cracked
Annual Conference
LSA15: Talking Transparency with ReachLocal CEO Sharon Rowlands
It’s been roughly a year since Sharon Rowlands took over at ReachLocal. During that time she’s sought to bring more transparency to the organization and a greater focus
Acquisitions
LSA15: Joe Walsh’s Return to Industry After Time as Investor & Consultant
During this featured speaker discussion, Joe Walsh, CEO of Dex Media, talked about his recent journey as an investor, consultant and board member and his
Annual Conference
LSA15: Mistakes Were Made, Lessons Learned
Failure is often more interesting than success and we learn so much from mistakes we make. During a panel featuring Elnora Cunningham of U-Haul, Bruce Howard of
Annual Conference
LSA15: Mobile and the Data Boom
There has been so much discussion about the mobile takeover. Much of the discussion, however, focuses on the use of those devices to search for
Annual Conference
LSA15: State of the Industry and Association
Welcome to LSA15! Today I opened the conference by looking at why so many companies are flocking to the business of local. In the 40
Annual Conference
LSA15: Triggers and Causes of SMB Churn
Churn is a tremendous problem among providers of vendors serving SMBs with digital marketing solutions and services. Brendan King of Vendasta gave a look into
Annual Conference
LSA15: Tips for Selling Mobile to SMBs
Alison Callahan from UpSnap outlined the significant opportunity in the local space when it comes to mobile. The company had traditionally focused on national sales,
Annual Conference
LSA15: Creating a Compelling Sales Pitch for Savvy SMBs
The level of digital marketing expertise among SMBs can vary dramatically. During his workshop session, Will Scott of Search Influence shared some tips on creating
Annual Conference
Digital Boot Camp: SMBs Should Do This, Not That & Watch Out For…
When it comes to digital marketing, there are tactics that small and medium-sized busiensses (SMBs) should explore managing themselves and other tactics that would probably
Annual Conference
Digital Boot Camp: Q&A with Yelp, Yahoo, YP, Closely, Moz
During this session at the first Digital Boot Camp, the audience got a chance to get answers to burning questions as it relates to digital
Annual Conference
Digital Boot Camp: 5 Tips for Writing Content with SEO in Mind
The biggest difference maker when it comes to helping SMB’s improve SEO is content creation. The good news is that online marketing is also not
Annual Conference
Digital Boot Camp: Bing, Google Discuss SEM Best Practices
Google says that around 78% of US internet users go online to search for info on products and services. This makes the website the digital storefront
Annual Conference
Digital Boot Camp: The New Marketing Model & Common Online Mistakes
Ben Tyson of Google and Jeff Biesman of YP set up the day by explaining the challenges that SMB’s face today. There’s no question consumers