Location Intelligence is all about data that radiates from both places and people. What are best practices in utilizing it in localized brand marketing? We tackled this question in a series of case studies at L25.
The end-to-end cycle from product inception to release is a long and winding road, whose playbook continues to develop. How are two companies navigating such strategies? We talk to Hibu and Ansira.
Most tech startups do PR wrong. How should they be thinking and acting? JOTO PR Disruptors’ Karla Jo Helms has answers.
Search is changing rapidly in the AI era. What does it mean for local marketers? Places Scout founder Mark Kabana gives us his take…
How is social media changing amidst the rise of AI? Monica Ho has a front-row seat and shares her observations and insights with the L25 audience.
10x-ing revenue to $200 million is no easy feat. How is it done? Scorpion Chief Revenue Officer Jamie Adams did it and tells us how.
What’s the impact of organic social media marketing when done right, and how is that evolving in the AI age? We tackled this in a
People often think of Amazon’s growth in advertising in a search or display sense on Amazon.com. But what about its endeavors into streaming? We heard
AI has its own flavor of content optimization that businesses need to sharpen. Enter generative engine optimization (GEO), which was the topic of an L25
SEO is all about reverse engineering Google’s ranking factors. And that’s a moving target. Andrew Shotland’s lifelong mission has been to follow that target, and
Do SMBs really want AI tools to help them run their businesses? We found out using original data from Localogy and Duda, and presented it during a session at L25.
Today’s SMB continues to evolve, given several macro factors. How do today’s SMB profile and how does it differ from ten years ago? No one
We’ve assembled the buyer and seller from a recent BD-led transaction. And we will unpack the process from the first cup of coffee during a conference break to the last drop of ink on the contract.
B2B SaaS veteran and startup advisor Josh Scherman will unpack business development-led M&A and explain why it may be your best path to a successful strategic exit.
We ended day 2 of L24 with a brief history of America’s alcohol industry from Brandmuscle’s James Morse. This was followed by an engaging discussion
What do street dancer and digital marketers specializing in location-based businesses have in common? They both understand the art of attracting a crowd. Our panelists,
The career of Joe Walsh has been a lesson in weathering the looming storms of market disruption, and in seeing around corners. What’s his framework
What are the biggest lessons from starting several companies? What’s different today in the fundraising environment, not to mention product strategies and sensibilities today. We talk to Read.ai founder & CEO David Shim.
From innovative technologies to data-driven insights, we will explore effective approaches, challenges, and opportunities for leveraging DOOH to reach and resonate with diverse local audiences.
AI is on everyone’s mind, but there’s also mass confusion about what it is and where it applies. Our fan-favorite AI expert will break down
