We’ve assembled the buyer and seller from a recent BD-led transaction. And we will unpack the process from the first cup of coffee during a conference break to the last drop of ink on the contract.
B2B SaaS veteran and startup advisor Josh Scherman will unpack business development-led M&A and explain why it may be your best path to a successful strategic exit.
We ended day 2 of L24 with a brief history of America’s alcohol industry from Brandmuscle’s James Morse. This was followed by an engaging discussion
What do street dancer and digital marketers specializing in location-based businesses have in common? They both understand the art of attracting a crowd. Our panelists,
The career of Joe Walsh has been a lesson in weathering the looming storms of market disruption, and in seeing around corners. What’s his framework
What are the biggest lessons from starting several companies? What’s different today in the fundraising environment, not to mention product strategies and sensibilities today. We talk to Read.ai founder & CEO David Shim.
From innovative technologies to data-driven insights, we will explore effective approaches, challenges, and opportunities for leveraging DOOH to reach and resonate with diverse local audiences.
AI is on everyone’s mind, but there’s also mass confusion about what it is and where it applies. Our fan-favorite AI expert will break down
Retail media networks are all the rage. At a time when retailers are looking to reinvent themselves and diversify revenue, media networks let them monetize
The LSG SERP Summary tracks 20 million U.S. keywords, initially all in the home services category. This session highlights what really changed in these verticals
When it comes to AI, there’s a lot of noise out there. And most of it is focused on consumer or large-business endpoints. But what
What is the lead-generation loophole and why is it important? We dive into the strategic implications of this little-known piece of federal legislation. Key Takeaways
At L24, Localogy’s Mike Boland interviewed Chad Richard of Yelp (on the company’s 20th anniversary) about what Yelp’s massive corpus of data is telling the
Localogy regularly measures the nature and pace of technology adoption by small businesses. We kicked off this year’s L24 event in Texas with a fresh
A high-stakes segment of local marketing is occupied by multi-location (MULO) brands. They have their own set of dynamics given the need to raise their
A high-stakes segment of local marketing is occupied by multi-location (MULO) brands. Indeed, they have their own set of dynamics, given the need to raise
It’s time to show rather than tell. To wrap up a full day of insights from the Place 2023 stage, we dive into case studies.
Microsoft was one of the first players out of the gate in the current wave of generative and conversational AI. This includes flavors of both
AI continues to find new areas of applicability. One fitting integration still in early stages is AI which assists and automates marketing for local businesses.
As AI continues to reach into all aspects of digital media & marketing, it requires a map. As that map is still being written, some
