Conference Coverage, L23

The way we pay for things continues to evolve. That goes for consumer buying habits among gen-z and others, as well as the ways that

TikTok has become a powerful channel for small businesses to build and engage with an audience. This afternoon at L23, TikTok’s Melanie Rhodes offered a

Out of Home (OOH) consists of legacy media like billboards, but it’s also one of the fastest growing location-based media channels, given the expansion of

What can we say about Howard Lerman? He is that rare breed of entrepreneur. The category creator. He did it with Yext and listings management.

A key segment within the world of local marketing and commerce is multi-location brands. And often, they’re run on a franchise model. This brings its

How do brands win with social media? A panel featuring Brand Muscle, Matchcraft, and Soci this afternoon at L23 offered some nuggets of wisdom on this

There are all kinds of channels through which to reach SMBs. This has diversified well beyond the traditional local sales channels such as yellow pages

Small business is a universal language, thoguh there are cultural and market nuances across boarders. How do global SMB think and feel about operating and

A universal process in tech is the product development cycle. But everyone does it differently – from ideation to execution to rollout and marketing. How

The franchise model in local services isn’t new, but it’s evolving in a world that itself is increasingly decentralized. Berkshire Home Services is leaning into

Brands struggle with doing social media marketing well at the local level. This morning at L23, BrandMuscle’s Paula Carren spoke with US Cellular’s Sergio Apodaca

Among the big five tech giants, Microsoft has been most active in leaning into all the recent AI excitement. This has been an opportunity to

Trends come and go in local media, advertising, and commerce… but local search continues to be a foundational aspect of SMB marketing. By association, SEO

Before all the current excitement around generative and conversational AI, Yext CDO Christian Ward spent the last few Localogy Summit keynotes talking about a new

Today at L23 a diverse panel assembled to share their experiences as leaders at companies that were acquired by private equity firms. These stories stood

This morning we kicked off L23 with a panel discussion featuring leaders from two brands closely associated with the pulse of local and small businesses