The “real-world metaverse” holds ample opportunity as indicated by a flood of online commentary. But stepping beyond blue-sky narratives about how this technology will change
Opportunity continues to emerge at the intersection of the digital and physical worlds, otherwise known as “phygital.” How is this being unlocked and how are
Privacy reform has defined the past half-decade in the media, marketing, and ad-tech worlds. When these functions transition to the metaverse, privacy concerns will go
To what degree will local data support and fuel a real-world metaverse? Just like it’s been instrumental in local marketing and attribution in the smartphone
Rather than be a reset, the metaverse will sprout out of the existing web, infusing more 3D and “embodied” experiences as Mark Zuckerberg says. As
One of the key aspects of a real-world metaverse is location-based data that’s geo-anchored to activate digital experiences where and when relevant. Google is primed
The metaverse is still early and undefined but much of it is just the next version of networked experiences… in other words, the internet. Many
One of the launchpoints for the real-world metaverse will be the longstanding digital out-of-home (DOOH) space. Activations for AR and other immersive media can happen
One of the early killer apps for the metaverse is music and entertainment. Concerts in Fortnite and other metaverse outputs continue to break attendance records
The real-world metaverse will be nothing without data. We’re talking place data, business data and all the things traditionally covered by location-intelligence companies like Groundtruth.
Square is closer to the SMB than anyone. How has its business evolved from the mobile dongle used by food trucks and farmer’s markets? And
There’s lots of excitement over a real-world metaverse to bring greater digital depth and dimension to physical waypoints like SMB storefronts. But beyond the sexy
Meta jumpstarted the current wave of public interest in the metaverse. So what’s its vision for how that will materialize in the coming years and
To conclude the proceedings at Localogy 2022, we hear from a local commerce and software veteran. Jay Bean has been building software companies for 20
What can we learn from the evolutionary path of one company in SMB SaaS? Evercommerce has come a long way since its early days of
Kayla Dillon runs marketing for Bar Louis, a bar/restaurant chain that scored off the charts in Soci’s Location Marketing Benchmarking Report. This is an annual
The multi-location brand is a unique animal in the local commerce ecosystem. They have the benefit of national-brand marketing support but the barriers of decentralized
The pandemic plus disruptive players like Carvana have pushed car dealers to acquire and serve customers in vastly different ways. This afternoon’s frictionless commerce session
Though digital transformation has accelerated in the Covid-era, there’s been ample evolution over the past decade that’s been overshadowed. Panning back to the larger evolutionary
“Don’t make ads, make TikToks.” TikTok is a discovery platform. And if a brand or local business wants to blow up on TikTok, they need
