Conference Coverage
Localogy 2022 – Get Out the Map: Finding the ROI of Local SEO
SEO is sort of a black box, but enough smart people have reverse-engineered Google’s algorithm with enough trial & error, that it’s become somewhat of
Conference Coverage
Localogy 2022 – Customer Journeys: From Search to Decisions
Though search is the go-to standard for finding things online, it may be misaligned with the way that humans think and behave. This concept is
Conference Coverage
Localogy 2022 – Navigating the Continued Financial Challenges Wrought by the Pandemic
Though tech conferences are often dominated by innovative startups and their strategic discussions, it’s rarer to hear directly from end-users and buyers of that tech.
Conference Coverage
Localogy 2022 – Leadership Roundtable
It’s quite an understatement to say the last couple of years have been difficult for those leading organizations. This was true from hospitals to schools
Conference Coverage
Localogy 2022 – Succeeding in Digital Sales Transformation at a Local Level
Turning an old-line radio sales force into multi-product sellers is a big task. But it’s a critical one for iHeartMedia. In addition to radio, iHeart
Conference Coverage
Localogy 2022 – The Not-Talked-About Secret to Hypergrowth
Hypergrowth is the holy grail. But beyond aspiration, how is it achieved in realistic ways (considering the need to eat and sleep)? ActiveCampaign’s Maria Pergolino
Conference Coverage
Localogy 2022 – Websites: Building Today for Tomorrow’s Experience
Websites are the standard unit of the internet. But though mature, they continue to evolve – not just the underlying capability itself but impactful external
Conference Coverage
Localogy 2021: The Metaverse Comes to Main Street
Localogy 2021 ended with a tech-forward discussion of the metaverse. And specifically how this somewhat ill-defined notion of a 3D interactive future impacts the local
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Localogy 2021: Democratizing Video Ads
As camera quality and broadband have inflected and democratized over the past decade, video has become a brand imperative — whether that’s traditional ad spots
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Localogy 2021: Trends in SMB eCommerce Adoption
Just having a website is no longer the baseline for SMBs. Having shoppable content is the new table stakes, whether that’s pure eCommerce or pickup/delivery.
Conference Coverage
Localogy 2021: Privacy
Attorney James Ward has a unique ability to add life to the often dense subject of data privacy. Ward, brother of Yext Chief Data Officer
Conference Coverage
Localogy 2021: Transformation in the New Age of Commerce
Wix VP of Global Strategic Sales Matt Matergia talked this morning about how the pandemic’s acceleration of eCommerce has created a “new Main Street” that
Conference Coverage
Localogy 2021: Agencies Meeting the Moment
With the pandemic having permanently changed consumer behavior, digital marketing agencies have adapted to help brands, franchises, and SMBs continue to connect with new and
Conference Coverage
Localogy 2021: Frictionless Commerce
Earlier today at Localogy 2021, Facebook’s Digital Retail Lead for Automotive, Trevor King shared some insight on innovations in creating a more memorable customer journey.
Conference Coverage
Localogy 2021: Partnerships that Drive Results
It takes a village to serve local marketing products. Maybe not a village, but partnering to buttress a go-to-market strategy is the name of the
Conference Coverage
Localogy 2021: The Evolution of NLP
We speak in natural language. So why do we search in keywords? As AI and voice search continue to develop –driven by Google’s knowledge graph
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Localogy 2021: Pivoting with Agility
One of the business realities of the past 18 months is pivoting to new environmental factors. Most successful companies in the Covid era — besides
Conference Coverage
Localogy 2021: A Fireside Chat with SOCi CEO Afif Khoury
This morning at Localogy 2021, our Senior Analyst Mike Boland sat down with Afif Khoury, an entrepreneur and venture capitalist known to us as the
Conference Coverage
Localogy 2021: Workplaces in Transition
The term digital transformation has been thrown around a lot in the Covid era. And perhaps the biggest transformation is the way we work. Speaking
buy now pay later
New Data May Fuel BNPL Credit Risk Concerns
New data showing rising delinquencies among consumers using buy now, pay later platforms will provide communication to those calling for regulatory oversight of this popular