acquisition
Alphabet Still in the Hunt for HubSpot
Last month we wrote a bit skeptically about the possibility of Google’s parent company Alphabet acquiring the digital marketing/CRM software company HubSpot. Reporting this week
Acquisitions
SMB Marketing Platform Wishpond Acquires CRM Essential Studio Manager
Wishpond, a Vancouver-based digital marketing platform targeting SMBs, has made an acquisition designed to enhance its product offering. The company announced this week it has
CRM
Sales Pros Would Rather Go to the DMV than Use Outdated CRM
One of the ongoing reminders for the opportunity and headroom in SMB SaaS — beyond the sheer size of the market — is how far behind many SMBs are. We examine the latest HBR study that dives in.
CRM
What is Salesforce+?
Salesforce has launched a content program. Known as Salesforce +, it’s as a sort of Netflix for business content including educational resources for salesforce customers to be more effective with its products. We examine strategic implications
Benchmark Bytes
Benchmark Bytes: What Types of SMBs are Hottest for CRM?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Benchmark Bytes
Benchmark Bytes: What Do SMBs Want from CRM?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Benchmark Bytes
Benchmark Bytes: 12% of SMBs Were CRM Converts in 2020
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Benchmark Bytes
Benchmarking the Lasting Impact of COVID-Era Transformation
Localogy’s fourth wave of its 2020 Modern Commerce Monitor™ spotlights the current impact and continued transformation driven by COVID. Highlights from the report reveal 55%
CRM
Why Are Sales Enablement Platforms So Hot?
We saw the news this week that the sales enablement platform SalesLoft has raised $70 million, giving it a $600 million valuation. The D round
Camilyo
LSA 19 Preview: Demystifying the All in One Solution
Next week at LSA 19 in beautiful Dana Point, CA (which will be a nice respite for a polar vortex victim like me), I’ll be running
Camilyo
New Report Tackles the All-in-One SaaS Sales Dilemma
Several topics and themes have been persistent during the course of producing the Tech Adoption Index program for the LSA, as well as the Above
channels
New Podcast: “SMBs Get Lied to a Lot”
Gene Marks is a dynamo. Every morning he gets up at 5:00 to write on small businesses issues for Forbes, The Guardian, Inc., and other
Boomtime
At #TAS: The SMB SaaS Playbook
In contrast to the morning sessions at this week’s Tech Adoption Summit in San Francisco, the afternoon sessions had a more “playbook” tone to them.
churn
Top 10 Articles on LSA Insider from Q4 2015
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,