Closely
Digital Boot Camp: Online Marketing Metrics that Matter
There are a variety of ways to measure what digital marketing tactics are working and those that arent. From conversions to impressions, there are many
Digital Boot Camp
Digital Boot Camp: Yelp Talks Managing Your Online Reputation
Morgan Remmers of Yelp discussed the importance of ratings and reviews sites when it comes to any SMBs online presence. According to a 2014 Nielsen study,
Digital Boot Camp
Digital Boot Camp: What You Need to Know about Mobile Search
Faith Murphy of Yahoo shared a lot of data on why mobile marketing is so important to SMB’s in the business of local. 2015 will
Annual Conference
Digital Boot Camp: 5 Tips for Writing Content with SEO in Mind
The biggest difference maker when it comes to helping SMB’s improve SEO is content creation. The good news is that online marketing is also not
Annual Conference
Digital Boot Camp: The New Marketing Model & Common Online Mistakes
Ben Tyson of Google and Jeff Biesman of YP set up the day by explaining the challenges that SMB’s face today. There’s no question consumers
Annual Conference
1st Digital Boot Camp for Business Owners Kicks-Off in LA
The average number of media outlets used for marketing efforts has increased 20% the last 3 years from 6 in 2013 to 7.2 in 2015. For
Annual Conference
GoDaddy, Yelp, Yahoo, Google, YP, Closely to Speak at LSA’s Digital Boot Camp in LA
As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of