At the recent Localogy Place conference, Meta’s Matthew Christiansen walked us through the company’s metaverse vision and execution so far. How have brands like Wendy’s provided a model for metaverse marketing? We break it down.
Meta Platforms Inc. confirmed this week that it has closed the $1 billion acquisition of customer service startup Kustomer. The deal was first announced in November 2020, but was delayed due to EU regulatory scrutiny. We examine.
One of the many macro trends we continue to track at Localogy is privacy reform’s bottom-line impact on Facebook’s business. Despite the media coverage that
You’ve likely heard the term ‘conversational commerce.’ This refers to marketing, sales and customer service that happens over messaging channels. This a North Star for Facebook’s Channing Hancock Christensen who we interviewed at Localogy Place.
Facebook has taken the next step towards democratizing conversational commerce. Its Messenger API for Instagram gives SMBs a one-stop-shop for managing customer interactions across Facebook, Messenger and Instagram. We dive into the details.
Facebook has been on a roll lately and continues with Neighborhoods. It has created competing versions of practically every popular online social application to emerge
Facebook’s WhatsApp has broken down a stubborn barrier and has finally earned the Indian government’s approval for the apps use as a payments platform. This
Facebook continues to add unifying features to its constellation of messaging apps. This will make it easier for businesses to manage and optimize their conversational-commerce campaigns — including down-market SMBs that Facebook continues to court.
Last week online advertising giants Google and Facebook made one thing clear. While there clearly are victims of the economic crisis wrought by the pandemic,
Facebook has announced a series of new updates for its Groups product. These updates are primarily aimed at SMBs and individuals who run groups and help them manage their communities and communications.
Yesterday Facebook announced a new solution called Facebook Business Suites that provides a number of features designed to make it easier for SMBs to post
We’ve now seen Q2 results from Snap, Twitter, Facebook, and Google, which gives us a good sense of how COVID has impacted the online advertising
Facebook has hit another obstacle on its path to transform its WhatsApp from a popular but under-monetized encrypted messaging app into a mobile commerce juggernaut,
WhatsApp has introduced a payments feature allowing users to send money to businesses or fellow consumers within a message. The tool debuts in Brazil, which
This week Facebook and PayPal announced investments in the Indonesian ride-hailing app Gojek. The two companies join Google and China’s Tencent as investors in the
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
There is a race on among local solutions providers to deploy tools for small businesses that address the abrupt changes in consumer and business behavior
Localogy Insider invites experts in a field relevant to our community to share practical advice on how to do the business of local better. In
We all knew Zoom wouldn’t enjoy this level of attention for long before the four horses of tech galloped in to grab their share of
