Foursquare continues to lead the way in a key subset of local media & marketing: location intelligence. It’s een at it for about 15 years, and continues to innovate and advance the state of the art. What’s the latest in its endeavors? We had the chance to catch up with CTO Vikram Gundeti to find out.
Here’s a quick look at the top stories in Local, Yext AI insight with CEO Mike Walrath, TikTok comes for Google, Publicis beefs up attribution
Here’s a quick look at the top stories in Local, Yext announces Yext Social, Gannett’s LocaliQ raises game with Yelp Ads, Foursquare releases Sales Impact
Foursquare today has rolled out the latest feature to its attribution engine, Foursquare Attribution. Known as Sales Impact, the feature tracks a more extensive and holistic set of steps that consumers take before they buy something.
The location intelligence software firm Foursquare has named enterprise sales veteran Josh Kanagy as its new senior vice president for global sales. Kanagy officially began
This week, Foursquare announced that Kit Krugman joined its executive team as the new Senior Vice President, People and Culture. Once best known for inventing
Foursquare announced a major addition to its C-Suite today, welcoming Wade Wegner as its new SVP. Global Head of Product. Foursquare said in an announcement
Location data engine Foursquare recently updated its Geosummarizer model to improve the location accuracy of its point of interest data. Foursquare says this will substantially
Episode 8 of Localogy’s “This Week in Local” podcast tackles two data-focused, post-pandemic issues on the minds of Localogy analysts Mike Boland and Charles Laughlin, who co-host
The location data company Foursquare released new data today documenting the extent to which U.S. office workers are trudging back to the offices that so
Foursquare announced a new feature known as Closed Loop Attribution. Nested within its core Attribution product, it offers a holistic picture of which channels produce results.
There’s no question that TikTok is the latest phenomenon in social media. Extending from that is its positioning as a brand marketing powerhouse. But what about local? It answered that question with a new Foursquare partnership.
Foursquare today is launching Hex Tiles. These are a new way to visualize and contextualize its location data. They unify location signals into color-coded tiles that are overlaid on a map to help visualize patterns that can inform business decisions.
Foursquare continues to make executive moves as it further establishes its position as a location data powerhouse. The firm announced this week that it has appointed Oren Teich as its new SVP of product.
Foursquare continues to add features to its flagship Places API to embolden brands’ and developers’ location-based capabilities. The latest is a new autocomplete endpoint, and we examine strategic takeaways.
Foursquare has revamped and rebranded its longstanding Panel App as “Rewards by Foursquare.” It will let users earn prizes and points for real-world purchases by opting in to share location data.
Foursquare today announced the acquisition of Unfolded for an undisclosed sum. This continues Foursquare’s assembly of its location intelligence platform, as well as ongoing M&A
Foursquare is relaunching its Places Database, and introducing a new Places Enterprise API. The former is all about beefing up its core data sets and the latter addresses more complex enterprise data needs. We examine both.
The restaurant industry has been hit hard by the pandemic – between lockdowns, social distancing, restrictions around indoor dining, and mandated operating hours, many foodservice
Working with Imperial College London, Foursquare found that people aged 20-49 are the most likely to contribute to the virus transmission. This could be a useful finding for the moving-target of epidemiological consensus and public policy.
