audience targeting

Foursquare Partners with Kochava for Deeper Audience Data

Foursquare is partnering with the Kochava Collective, the world’s largest independent mobile data marketplace. This will embolden Foursquare’s mission to enhance marketers’ first-party intelligence with real-world location data.

Covid Location Index

Foursquare Tracks TV-Correlated Offline Behavior

Foursquare is back with another foot-traffic study, but with a slightly different spin. It tracked how TV news viewership correlates to real-world behavior. Does your choice of network impact your local shopping? We examine.