Instagram, YouTube, TikTok, influencer marketing… Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A power panel of social media thought leaders unpacks it all.
Tech has been through a tough period as VC wallets have been slammed shut for a while. Or have they? We’ll ask those in the
Scorpion and ServiceTitan recently partnered to fill gaps in the others’ capabilities. How did this deal provide a model for finding synergies and deepening your bench?
From listings to websites to social media, the way consumers find their local businesses is ever-changing. And it is a major challenge for those building
We ended day 2 of L24 with a brief history of America’s alcohol industry from Brandmuscle’s James Morse. This was followed by an engaging discussion
Among several innovations and investments in play, Snap is keen on making its mark with SMB marketing. Using local lenses, Maps and other endemic Snapchat
What do street dancer and digital marketers specializing in location-based businesses have in common? They both understand the art of attracting a crowd. Our panelists,
AI is changing everything from the creation of visual art to making credit decisions. It’s also changing how small businesses manage ratings, reviews, and their
What are the biggest lessons from starting several companies? What’s different today in the fundraising environment, not to mention product strategies and sensibilities today. We talk to Read.ai founder & CEO David Shim.
From innovative technologies to data-driven insights, we will explore effective approaches, challenges, and opportunities for leveraging DOOH to reach and resonate with diverse local audiences.
This session featured a deep dive into the world of 1st party data and discovering how to align consumer expectations with business needs. Localogy’s Dan
After 25 years of incremental advances in search, the doors are blown off in the AI era. From organic to paid we look at real-world
AI is on everyone’s mind, but there’s also mass confusion about what it is and where it applies. Our fan-favorite AI expert will break down
Serving large audiences is an exercise in getting to know your customer. How has Torstar elevated its business and survived a challenging publishing environment by
When it comes to AI, there’s a lot of noise out there. And most of it is focused on consumer or large-business endpoints. But what
At L24, Localogy’s Mike Boland interviewed Chad Richard of Yelp (on the company’s 20th anniversary) about what Yelp’s massive corpus of data is telling the
In E59 of Localogy’s This Week in Local podcast, host Mike Boland welcomes Friend of the Pod Dan Hight to do a deep but efficient
