There’s an ongoing rallying cry among tech & media pundits that ad-supported media is dead. But is that really playing out, and do actual consumers feel the same. We dive into the data.
Please join the Local Search Association (LSA) and DialogTech for an exclusive webinar presentation Tuesday, October 4 from 2:00 pm – 3:00 pm ET. Search, social
Traditional media companies in the U.S. have been transitioning from reliance on traditional revenue sources to greater emphasis on digital. Approaches and strategies vary by
Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming
The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands. Both practitioners and advertisers, these brands are coming together to learn
Despite increasing interest and awareness, co-op marketing funds remain dramatically underutilized in the “local ecosystem.” Estimates show that about $35 billion of nearly $70 billion
Marketers are struggling to keep up with consumers as the number of channels and platforms grows. Multiple studies and trend data offer a complex portrait
Shoppers who buy both online and in-store have a 30% greater lifetime value to a business than those who use just one channel according to
On Friday the Wall Street Journal published an article that broadly characterized local search and directory company hibu and the yellow pages industry more generally
Local search marketers have been grappling with the problem of duplicate and inaccurate business listings for years now. A number of local SEO and presence
Word of mouth is one of the most powerful forms of marketing for any brand or small business. Online reviews and ratings in many ways is
The rules of SEO are constantly changing, making it difficult for web developers to keep up with what’s new. Fortunately, there are dozens of tools
LSA recently released survey results showing the impact digital media was having on consumer purchase decisions. As the survey showed, the majority of consumers’ offline
Location based marketing is dynamic, complex, exciting and most importantly effective. From the small business market, representing more than 90% of US businesses, to national
Another medium and another platform is set to challenge SMBs in the ever changing, complex world of local search: voice. Current estimates of voice search
Many local media organizations are either not getting the most out of co-op advertising or completely ignore these funds. Various industry estimates indicate the market
There are still a significant number of small and medium-sized businesses (SMBs) that don’t have websites, as much as 50% or 60% according to some
There’s been an ongoing dispute brewing between brands and their ad agencies regarding the topic of media buying. Brands are concerned about the transparency behind
Local media and marketing discussions are generally focused on ROI (online-to-offline) and audience targeting (beacons, big data mobile, etc.). Meanwhile, design and creative – the moment
Of over 8,000 consumer respondents in a recent LSA survey, more than half had made a restaurant-related purchasing decision within the past 12 months. Extrapolating
