Acquisitions
Webinar: LSA + Ad-Builder – What It Means for Your Business
Please join the Local Search Association (LSA) for an exclusive webinar presentation next Friday, June 3 from 2:00 pm – 3:00 pm ET. The Local
Big Data
Data: Location Data Boosts Ad Engagement 30%
Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to
local media
Boosting Local Search Rank with Local Branding Efforts
While most use the term “brands” to refer to national advertisers, local businesses can use brand building strategies to raise their profile within the community.
Acquisitions
Why LSA Acquired Ad-Builder (Recas, Creative Outlet)
Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products
local media
How Hallmark Assists 2,000 Store Locations with Local Marketing
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and
LMTS
Pizza vs. Plumbers: Exploring the Local Media Consumer Journey
The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used
local media
Understanding the Path-To-Purchase Just Got a Little Easier
In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right
event marketing
Webinar: How to Use Online Seasonal Marketing to Drive Local Sales
Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00
citations
Why Local Listings, Local PPC & Local SEO Should Live Under One Roof
Marketers are always looking for more levers to pull in order to positively impact their clients’ bottom line. Brands are always looking to get more
Facebook
Facebook Live & Snapchat: Emerging Social Tools with Local Marketing Promise
Fresh from his keynote at Social Media Marketing World, serial entrepreneur and superhuman social media expert Joel Comm hit the stage at Rio SEO’s Local
local media
New LSA Programs & Services Designed to Meet Needs of Independent Agencies
The local marketing and advertising space is made up of several major groups: advertisers (enterprises and SMBs), publishers (print and digital), technology providers and agencies.
Borrell Associates
Data: SMBs to Account for 14% of Digital Marketing Services Spend
Roughly nine of every 10 businesses in the U.S. is an SMB, and more than half of the U.S. employee base works for one. However,
local media
Data: Local Search is a Fragmented Consumer Journey
While local searches commonly start with a search engine, it isn’t as large of a portion that some might expect. According to a recent report from
Annual Conference
The Local Angle for New Tech: Beacons, VR & AR, VA & AI, Connected Cars
While a sole-proprietor operates his or her business without a website, a big brand retailer is installing beacons to better track store-visits and in-store behaviors.
Annual Conference
Building an Audience in a Fragmented, Noisy Digital Landscape
Building an audience of prospective clients via digital channels has never been more challenging, and is only increasing in difficulty as more outlets are introduced.
local media
Data: 75% of Brand Marketers Believe Location-Based Marketing is Important
The location-based marketing space and the technology the drives it, are expected to grow this year, driven by adoption from big brands. According to a
Annual Conference
Marketing Providers Rediscovering Importance of Customer Service
For years, the anonymous nature of the Internet has led to uncertainty around who/what found online can be trusted. Fake identities, anonymous information, unverified facts
Google AMP
Now That You Have a Mobile Site, Is It Fast Enough?
Google launched Accelerated Mobile Pages last week – a format for mobile webpages that reduces load time dramatically. In pages I tested, load times were
Google
The Top 4 Local Ranking Factors for 2016 Explained
Six months in, is Google’s “Snack Pack” still taking a bite out of your clients’ local search ranking? The rollout of this major update saw
Annual Conference
LSA16: Just Added Sales Executive Workshop, Offers 10 Fundamentals for Successful Sales Orgs
Sales and retention in the local marketing and advertising space remain a challenge for many organizations. A number of sessions at LSA16 will address local media