local media
Data: 56% of Business Leaders Expect to Grow 2016 Marketing Budgets
Despite economic uncertainty, over half (56%) of business leaders plan to increase their marketing budgets in 2016 — mostly in digital. According to the Selligent
Ad to Action Awards
100 Entries from Diverse Range of Companies for Ad-to-Action Awards
Now that the submission period has closed for the 2016 Ad-to-Action Awards, we are excited to announce that this year we received 100 entries from 72
local media
ReachLocal Updates Sales Approach, Seeing Positive Results
This past week, our Board of Directors kicked off the New Year by approving LSA’s 2016 goals at the offices of ReachLocal in Plano, Texas
churn
Top 10 Articles on LSA Insider from Q4 2015
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,
local media
Data: 91% of SMBs Use Digital Marketing Tools
While much of the SMB marketing narrative has been around lacking participation in digital marketing, a new Yelp study provides stats to the contrary. According
2016
24 Expert Predictions for Local Marketing in 2016
In addition to an end of the year webinar, we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space.
local marketing
Why Local Biz Should Simplify Marketing Strategies in 2016
Today’s local business owner has more options than ever to reach customers and market his or her products and services. And consumers are using new
Big Data
Consumers Want Personalized Messages, Marketers Not Delivering
While 66% of marketers think that they are doing an excellent or very good job at personalizing advertisements or marketing communications, only 31% of consumers
2016
12 Local Sales & Market Predictions for 2016
As 2015 comes to an end, we (LSA) wanted to do our part to contribute to the 2016 prediction mania currently underway. During a webinar
local media
5 Local SEO Metrics to Get Right in 2016
The noise to signal ratio around local SEO metrics can become so loud at times that it overwhelms local marketers who begin feeling like they
2016
Webinar: Polachek & Sterling Offer Local Sales & Market Predictions for 2016
Please join the Local Search Association (LSA) and BuzzBoard for an exclusive webinar presentation next Tuesday, December 15 from 2:00 pm – 3:00 pm ET.
churn
Survey: Agencies Using Automation Tech to Combat SMB Churn
As Greg Sterling pointed out on the LSA Insider blog earlier this year, customer churn remains a “persistent and widespread problem” for local search agencies,
Big Data
Marketers Overwhelmed by Influx of Digital Marketing Data
As businesses follow consumer audiences to the various digital outlets they use, understanding how or if these marketing efforts are impacting purchases is a major
Big Data
Webinar: Unified Reporting – Taming Data Overload with Integrated Analytics
Please join the Local Search Association (LSA) and TapClicks for an exclusive webinar presentation next Tuesday, November 24 from 2:00 pm – 3:00 pm ET. As local
Boosting Local Awareness with Co-Op Funds this Holiday Season
As we head into the holiday shopping season, merchants can expect heavy mobile device usage by consumers, who have put smartphones at the center of
Brandify
To Overcome Customer Amnesia, Brandify Promotes Concept of “Chief Location Officer”
Location-based marketing has long been misunderstood by brands. In addition, departmental silos within enterprises keep national-local brands from seeing the full location picture. That’s according
local media
Why Location-Based Data Consistency Matters for Your Business
There is a conversation happening around your location, and it’s essential that you’re a part of it. 60 percent of your customers are utilizing their
IAB
IAB Pushing Omni-Channel in New Industry Guide to ‘Local’
Last week, the IAB published a report on the “local” space that seeks to be the “definitive industry guide for anyone who wants to learn
SEL: Marketing in the Home & Auto Services Categories
Even though many times we analyze trends and recommend marketing strategies for SMBs as a group, there are big differences amongst them in terms of
local media
Data: 70% of Consumers Trust Brand Websites
Nielsen’s latest “Global Trust in Advertising” study revealed that once again word-of-mouth recommendations are the most trusted form of “advertising” among consumers. Coming in second