Advertising
Little Correlation between Media Usage, Media Influence
For the last few years Mary Meeker and KPCB’s Internet Trends Study has identified a significant gap between media time spent and advertising spend on
Go Local Interactive
Consumers Looking Beyond NAP When Conducting Local Searches
Studies show that brands are struggling to provide “depth” of content online. Outside of name, address and phone number (NAP), consumers aren’t getting access to
customer satisfaction
Study: Average Net Promoter Score for SMB Marketing Space Is 6
Word of mouth, both online and offline, fuels consumer buying and is by far the most trusted “marketing channel.” That’s equally true for small business
Google
Google Shakes Up Local Search Results
In a slew of recent updates, Google has revamped how they display local listings within the search results. Most notable was the reduction of the
Avvo
How Avvo Built a Local Online Marketplace for Legal Services
Founded in 2007 by Mark Britton, Avvo set out to make legal easier by offering consumers clear and complete information about legal issues and lawyers
local media
Chart: Average SMB Uses More Than 7 Marketing Methods
Small businesses in the United States, on average, now use more than seven marketing and advertising methods to promote themselves. That number has steadily been
local media
Webinar: How Indoor Location & Local Product Data Drives Sales & Engagement
Please join the Local Search Association (LSA) and Aisle411 for an exclusive webinar presentation next Thursday, August 13 from 2:00 pm – 3:00 pm ET. Today,
local media
Who Will Grab a Share of the Coming $9 Billion Local Video Market?
In advance of the upcoming Fast Forward Video Summit in Chicago August 18-19, the Local Search Association (LSA) hosted a webinar on August 4 to
local media
Data: Who’s Searching This Week and for What Kind of Business?
Based on over 8,000 consumer respondents, LSA recently released an infographic highlighting the top 142 business categories that consumers searched for in the past week.
Beyond Private Label
How White-Labeling is ‘Do-It-For-Me’ Option for Media Companies
According to research by BIA/Kelsey (above), around 50% of SMBs prefer do-it-for-me (DIFM) and do-it-with-me (DIWM) service models when it comes to their digital marketing
local media
Camilyo Offers SMB Marketing Providers All-in-One, Omni-Channel Marketing Platform
Established in 2010 as MobeeArt and rebranded in 2014, Camilyo partners with large and small online service providers to deliver business results to their small
Burke
Infographic: Top 142 Categories Consumers Searched for in Past Week
Looking at the top 142 categories consumers searched for in the past week and the media they used to conduct the search, LSA’s latest Local
Beyond Private Label
Webinar: The Benefits of Do-It-For-Me Digital Solutions
Please join LSA and Beyond Private Label (BPL) for an exclusive webinar presentation next Thursday, July 9 from 2:00 pm – 3:00 pm ET. The do-it-for-me
2015 SMB Outlook Report
Report: Digital Media Driving Increase in SMB Marketing Budgets
Since 2013, the percentage of SMBs who plan on increasing marketing budgets has grown 12 percentage points each year. According to the 2015 Small Business
local media
YP CEO Discusses Decision to Separate Digital & Print Businesses
This week YP announced plans to separate its digital advertising and print directory businesses into two independently operated companies: YP and the newly formed Print
SEL: The Importance of a Cross-Media Marketing Strategy
One of the richest pieces of research we do at the Local Search Association (LSA) is our Local Media Tracking Study conducted by Burke. It
IAB
SMBs Are Driving Internet Ad Revenues to Historic Levels
From consuming content, to finding information, consumers now spend most of their media time engaged with digital media. The influence the Internet has had on
local media
Winning at the Nexus of Consumer Needs: Device, Intent, Content
Any marketer not aware of the tremendous growth across these three dimensions might be accused of living under a rock in 2015, but it’s in
local media
Data: Established SMBs Use Offline, Digital Equally, “Young” SMBs Choose Digital
At one time, digital media was a medium dominated by “young” tech savvy users. Today that is not the case, and a more diverse spectrum
Advance Auto Parts
LSA15: The Brand Perspective
During the final LSA15 session, Heath Bradbury of Advance Auto Parts, Jessika Laudermilk of Toyota and David Harris of BJ’s Restaurants discussed the challenges of