Advice Interactive Group
LSA15: Local Make or Break in the Next 24 Months
In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in
Annual Conference
LSA15: Automation and the SMB Back-Office
A new generation of platforms and tools are providing “back-office” and marketing automation to small businesses. Panelists featuring Raj Mukherjee of GoDaddy, Peter Curzon of
Acquisitions
LSA15: Joe Walsh’s Return to Industry After Time as Investor & Consultant
During this featured speaker discussion, Joe Walsh, CEO of Dex Media, talked about his recent journey as an investor, consultant and board member and his
Annual Conference
LSA15: Mistakes Were Made, Lessons Learned
Failure is often more interesting than success and we learn so much from mistakes we make. During a panel featuring Elnora Cunningham of U-Haul, Bruce Howard of
Annual Conference
LSA15: State of the Industry and Association
Welcome to LSA15! Today I opened the conference by looking at why so many companies are flocking to the business of local. In the 40
local media
Sonata Targets Socio-Demographic Groups to Improve Ad Relevance
Sonata is a global geo-contextual, geo-behavioral advertising platform focused on delivering hyper-local awareness and results. We caught up with Lara Mehanna, GM US, VP sales
Amazon
Amazon Turns Services into Commodities
Yesterday, Amazon Home Services – originally launched in November as Amazon Local Services – was made available to much of the country, though the high-coverage
local media
SEL: 10 Tips for Targeting Local Consumers
Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a
Bloom Ads
Bloom Ads: Building Local Relevance with Personalized Media Plans
Bloom Ads, Inc. is a fully integrated media planning and buying agency headquartered in Los Angeles, California. Here is the company’s description taken from its
local media
Top 10 Client Questions Faced by Digital Sales Teams
As outlined in a recent blog post, digital marketing expertise from one marketer to another varies dramatically. That same variation exists among SMBs and national
content marketing
Is Locally-Focused Marketing the Next Trend in Content Marketing?
Perhaps no better marketing term describes our current digital age better than hyperlocal, which is fast and nearby. Speaking of nearby, 91% of mobile users
local media
LSA Insights: Visualizing the Digital Advertising Funnel
We’ve packed a lot of functionality into LSA Insights, our new hub for cross-media performance data and reports. With over 500 reports, and data from
Annual Conference
GoDaddy, Yelp, Yahoo, Google, YP, Closely to Speak at LSA’s Digital Boot Camp in LA
As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of
Borrell Associates
Study: Half of Small Digital Agencies Outsource SEO & Web Development
A large percentage of SMBs outsource digital marketing because of time, expertise and resource constraints. Interestingly enough, in some ways small to mid-sized online marketing
local media
LSA Members in the Business of Local: xAd
xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable
Ad Spend
Digital Understanding Playing Catch-Up with Tech
Today, digital marketing expertise from one marketer or advertiser to another varies dramatically. While one explores the inner workings of the automated ad buy, another
2015 LSA Conference
Yahoo, xAd, Yext, Bing, ReachLocal & 25 Others Sponsoring LSA|15
Last week we highlighted some of the exciting speakers already booked for the 2015 LSA Conference in LA, April 20-22. Today, we are pleased to
local media
Study: 38% of Consumers Want Mobile Coupons When Entering Stores
Couponing isn’t easy. There is a show, Extreme Couponing, which, as the name suggests, is dedicated to highlighting the “extreme” amount of time and effort
local media
Study: Tire Dealers See Strong Mobile Display Ad Performance
According to data from LSA Insights, the Local Search Association’s new local media performance and planning tool, tire dealers are seeing almost 3X the click-through
local media
Top Digital Marketing Trends & Strategies Impacting Local Business
Please join LSA and Milestone Internet Marketing, Inc. for an exclusive webinar presentation next Thursday, February 12 from 2 pm – 3 pm EST. Join