Conference Coverage
L25 – What’s The State of Local Search in 2025?
Search is changing rapidly in the AI era. What does it mean for local marketers? Places Scout founder Mark Kabana gives us his take…
Local Search
Weather Report: Local SEO Guide Releases SERP Summary
Local SEO Guide’s SERP Summary, released this week, makes sense of a key component of Google Search: the results page itself.
AI
What Does ChatGPT Search Mean for Local Search?
Chat GPT has launched its free search feature – the latest move that disrupts traditional search. We gather insights from Yext CDO Christian Ward.
AI
Searching for Meaning in a Post-GPT World
What does AI mean for media companies, brands, and everyone else that has optimized themselves for search engines? This was the topic of a presentation at Street Fight Live from Yext VP of Strategic Partnerships, Brooke Henderson.
GMB
Watch Out for Suggested Edits or Your GBP Rankings Could Be at Risk
Did you know that anyone can suggest edits to your Google Business Profile (GBP), which can change crucial information that affects your performance in local
Apple
Apple Vaults Visual Search
One particular flavor of AI stood out during Apple’s Glowtime event: visual search. Specifically, Apple’s Visual Intelligence will be a valuable part of the Apple Intelligence mix.
Google Business Profile
Maximizing Visibility: Google Business Profile Management
Google Business Profile is any local business’s most important local SEO asset, with the vast majority of consumers using Google Search or Google Maps to
Google
Google Doubles Down on Offline Maps & Circle-to-Search
Google just dropped a big release with a series of updates that are relevant to local search. So we’ve assembled the highlights and quick analysis for Localogy Insider readers.
Local Search
If You’re Not Doing Review Analysis for Local SEO, You’re Doing It Wrong
Local SEO is a crucial strategy for any brick-and-mortar or service-area business looking to attract nearby customers and compete effectively in the local search market.
Apple
Apple Maps Comes to a Browser Near You
Starting in public beta, users can access Apple Maps for the first time via their web browser, including directions, curated city guides, and other app favorites like Look Around.
Google
Google Streamlines Mobile Local Search in Chrome
Google announced a series of updates for the Chrome mobile app, including local search enhancements.
AI
Local Strategy Is More Important Than Ever for Search
2024 has been a busy year for SEO, with everything from a major Google core update to a potentially huge Google Search algorithm leak shaking
Google
Google Takes the Next Step in Multimodal Search
Google this week made its multi-modal query flow more natural. Users can long-press the shutter button while speaking, which means Google processes an integrated – rather than sequential – mix of visuals and voice.
Apple
Apple Brings 3D Maps to Denmark & Greece
The mapping wars continue to heat up as Apple Maps accelerates its feature rollouts to catch up with the dominant Google Maps. Its latest move is to bring “Look Around” and “Detailed City Experience” to Denmark and Greece.
Apple
Apple Gets More Google-Like with Apple Business Connect
Apple Maps’ new self-serve business listings feature follows Google’s model for Google Business Profiles (GPB). Known as Apple Business Connect, it allows SMBs to add and maintain their listings.
Google
Google Maps’ Latest Updates are All About Automation
Google Maps’ latest round of updates include in-map elements such as toll road prices and traffic signs. And for the iOS crowd, it lets users “pin” frequent trips and sync directions to their Apple Watch.
Google
Google: Local Shopping Has Transformed Forever
Google is out with new data that helps clarify what the local shopping future could look like. This is done through the lens of the consumer shopping behavior that it has tracked over the past several months. We examine.
Augmented reality
What’s Driving Google’s Interest in Visual Search & Navigation?
While reporting on Google’s new features in Maps this week, it occurred to us that a deeper dive is necessary on Google’s visual search Interests. We dive into its drivers and dynamics in this follow-up piece.
Benchmark Bytes
Benchmark Bytes: What Online Meeting Tools Do SMBs Use?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Benchmark Bytes
Benchmark Bytes: What GMB Metrics Do SMBs Value Most?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.