Local Search Association Archives

Acquisitions

Webinar: LSA + Ad-Builder – What It Means for Your Business

Please join the Local Search Association (LSA) for an exclusive webinar presentation next Friday, June 3 from 2:00 pm – 3:00 pm ET. The Local

#FFvideo15

LSA, Borrell, LMA Announce New Event ‘Fast Forward: Video Summit’ Chicago August 18-19

Video content is not just a revenue opportunity, it’s what the online consumer audience gravitates towards and wants. Study after study shows just how powerful

Annual Conference

LSA15: State of the Industry and Association

Welcome to LSA15! Today I opened the conference by looking at why so many companies are flocking to the business of local. In the 40

Annual Conference

LSA15: Creating a Compelling Sales Pitch for Savvy SMBs

The level of digital marketing expertise among SMBs can vary dramatically. During his workshop session, Will Scott of Search Influence shared some tips on creating

Annual Conference

Digital Boot Camp: SMBs Should Do This, Not That & Watch Out For…

When it comes to digital marketing, there are tactics that small and medium-sized busiensses (SMBs) should explore managing themselves and other tactics that would probably

Closely

Digital Boot Camp: Online Marketing Metrics that Matter

There are a variety of ways to measure what digital marketing tactics are working and those that arent. From conversions to impressions, there are many

Digital Boot Camp

Digital Boot Camp: Yelp Talks Managing Your Online Reputation

Morgan Remmers of Yelp discussed the importance of ratings and reviews sites when it comes to any SMBs online presence. According to a 2014 Nielsen study,

constant contact

Digital Boot Camp: Email Marketing Tips for SMBs

During this session a representative from email marketing company Constant Contact provided some really practical tips on creating content and be more effective with this

Digital Boot Camp

Digital Boot Camp: What You Need to Know about Mobile Search

Faith Murphy of Yahoo shared a lot of data on why mobile marketing is so important to SMB’s in the business of local. 2015 will

Annual Conference

Digital Boot Camp: 5 Tips for Writing Content with SEO in Mind

The biggest difference maker when it comes to helping SMB’s improve SEO is content creation. The good news is that online marketing is also not

Annual Conference

1st Digital Boot Camp for Business Owners Kicks-Off in LA

The average number of media outlets used for marketing efforts has increased 20% the last 3 years from 6 in 2013 to 7.2 in 2015. For

Bryson Meunier

Tips on Surviving the Upcoming Google Mopocalypse

Google’s mobile-friendly algorithm update, also referred to as the “mopocalypse,” is scheduled to go live on Tuesday, April 21. Recent data from Google explains the

Webinar: Are You Ready for the Mopocalypse?

Please join LSA and guest presenters for an exclusive webinar presentation next Tuesday, April 14 from 2:30 pm – 3:30 pm ET. Google’s forthcoming algorithm change

Local Search Association

Mobile Fanatics: 75% Click, 70% Buy from Mobile Ad Exposure

Clicks have become a dubious metric for mobile advertising. Research has shown that clicks don’t always translate into purchases and may even be negatively correlated

Annual Conference

GoDaddy, Yelp, Yahoo, Google, YP, Closely to Speak at LSA’s Digital Boot Camp in LA

As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of

Local Search Association

LSA Insight: Home Buyers Store in April, Move in June

In advertising, timing and seasonality often significantly impact campaign performance. For example, house hunting traditionally peaks in summer months, which affects the many secondary industries