Local Search
New ‘Pack-O-Meter’ Tracks the ‘Local’ in Local Search
Local SEO Guide unveiled a pretty cool new tool this week called the Local-Pack-O-Meter. It’s a quirky name and we’d expect nothing less from Andrew
3D Mapping
Are 3D Cities the Next Horizon in Local Search? Part II
In the worlds of local search and navigation, 3D mapping has perpetually been on the horizon. This took a step forward this week with the launch of Realworld. We examine.
3D Mapping
Are 3D Cities the Next Horizon in Local Search?
3D mapping was accelerated last week with a new developer tool from Here Technologies. It provides 3D mapping data for 75 cities for developers to overlay various data, such as places. Will this jumpstart new local search apps?
Local Search
Yext Extends Answers to SMBs via Channel Partners
Yext announced today that its Answers product will now be more accessible by local businesses. The company will accomplish this by extending Answers to select companies in its Channel Partner Program. We examine.
brands
TapClicks Report Tracks 2020’s Digital Marketing Ebbs and Flows
Every quarter, TapClicks produces a benchmark report that analyzes the ad data flowing through its platform to spot digital marketing trends across channels. These range
Google
Does Google Have a Serious Challenger in You.com?
Google and Facebook are known as the “duopoly” of online advertising. And not for nothing. Last year (in the before times), eMarketer estimated the two
Apple
Will Apple Really Launch a Search Engine?
Earlier this week I wrote about Apple’s addition of a local business ratings tool to Apple Maps on its newest iOS, now in beta. I
Local Search
‘Acceleration’ Leaving its Mark, Part II: A Conversation with David Mihm
The COVID-driven acceleration of existing trends was the topic of a post I wrote earlier this week. It was also a central theme in the
Basecamp
Does the World Need a ‘Different Way to Search’?
Sridhar Ramaswamy used to run Google’s ad business. Now he wants to tear it down. Or at least peel off a healthy segment of users
Data
Are Brands Fully Optimized for Proximity Search?
Yesterday we wrote about the growing prevalence of unbranded search as a reflection of how consumers’ behavior on the path to purchase is changing, and
brands
The New Normal of Unbranded Search
On last week’s LSA webinar with MomentFeed CEO Nick Hedges, “Proximity Search Optimization is the New Norm,” a number cited in the course of the
Booodl
Rethinking Physical Retail Search to Compete with Amazon
The rise of location centric search poses a huge opportunity for physical retailers to thrive by increasing shopper visits. Store Discovery Optimization (SDO) is dedicated
consumer behavior
Data: 92% Purchase Within a Day of Conducting Mobile Research
Mobile is increasingly becoming the “go-to” device for consumers who are looking to research a product or service they want to buy. These mobile users
2016 Place Conference
What the Data Show about Location Intelligence in Advertising (or Lack Thereof)
Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming
consumer behavior
Data: 72% Have Searched for Coupons While In-Store
The Internet has allowed customers to find the best deals, promos and discounts available for a variety of products and services being considered for purchase.
Local Search
Data: 57% Seek “General Info” on Mobile During Purchase Research
Typically, mobile searchers are thought to be “on the go” with immediate needs, near the “bottom of the funnel.” Yet new data suggests this isn’t
consumer behavior
Multi-Channel Customers 30% More Valuable than Single Channel Customers
Shoppers who buy both online and in-store have a 30% greater lifetime value to a business than those who use just one channel according to
GMB
Google My Business Update Lets Users Compare Direct vs. Discovery Traffic
According to Google, 82% of consumers use search engines to find information about local businesses. In an effort to help businesses understand how consumers conduct
business listing management
Moz Local Improves Ability to Delete Duplicate Local Listings at Source
Local search marketers have been grappling with the problem of duplicate and inaccurate business listings for years now. A number of local SEO and presence
Ask Your Target Market
Study: Many Consumers Read Reviews But Don’t Write Them
Word of mouth is one of the most powerful forms of marketing for any brand or small business. Online reviews and ratings in many ways is