Local Search
Chart: Mobile “Fanatics” More Engaged with Mobile Devices than “Standard” Users
The mobile device has brought rise to the always connected consumer. 2015 LSA data shows that some are more connected than others and these mobile
Local Search
Is It Time to Stop Talking About How Complex “Local” Is?
Marketing tech and services, location and audience targeting, online-to-offline, local commerce solutions and tools, national-to-local and local search all introduce varying levels of complexity and
Local Search
Chart: Consumers Now Find Mobile More Important than PC for Purchase Research
Now in its third year, the Mobile Path to Purchase survey by xAd has seen steady increases in the centrality and importance of mobile devices
Local Search
Ten Tips for Effective Mobile SEO
The mobile revolution is well under way. In fact, a recent report from Bank of America suggests that nine out of 10 consumers use mobile
Local Search
Chart: How Online Video Influences Path to Purchase
Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is
Brandify
To Overcome Customer Amnesia, Brandify Promotes Concept of “Chief Location Officer”
Location-based marketing has long been misunderstood by brands. In addition, departmental silos within enterprises keep national-local brands from seeing the full location picture. That’s according
local media
Why Location-Based Data Consistency Matters for Your Business
There is a conversation happening around your location, and it’s essential that you’re a part of it. 60 percent of your customers are utilizing their
HubShout
Study: 45% of Consumers Snub Businesses with Poor Mobile Website
Google is boosting the rank of mobile-friendly sites, more local searches take place on mobile devices than desktops, mobile has become a critical tool on
Convergent Mobile
Convergent Mobile Wants to Build Advertiser, Consumer Efficiency through Mobile
Convergent Mobile offers enterprise level mobile-based solutions that any corporate client, franchise group or ad agency can utilize. Solutions offered include: a centralized distribution tool
BrightLocal
Survey: Local & Organic Search Delivers 40% of Site Traffic to SMBs
Though consumers navigate a fragmented and growing digital landscape, local and organic search remains a fundamental source of traffic and leads. According to a recent
Advertising
Little Correlation between Media Usage, Media Influence
For the last few years Mary Meeker and KPCB’s Internet Trends Study has identified a significant gap between media time spent and advertising spend on
Go Local Interactive
Consumers Looking Beyond NAP When Conducting Local Searches
Studies show that brands are struggling to provide “depth” of content online. Outside of name, address and phone number (NAP), consumers aren’t getting access to
Google
Google Shakes Up Local Search Results
In a slew of recent updates, Google has revamped how they display local listings within the search results. Most notable was the reduction of the
Big Data
Webinar: Enhanced Content – The Local Search Data Gap
Please join the Local Search Association (LSA), Go Local Interactive and Infogroup for an exclusive webinar presentation next Thursday, September 24 from 2:00 pm –
Local Search
7 Steps for Effective A/B Ad Testing
An often overlooked aspect of ad optimization, A/B testing is a way of comparing two versions of the same ad to gauge their performance. One
Local Search
Mastering the 4 Aspects of Multi-Location Reputation Management
The saying “consistency is key” is important when running a business, and it can be quite difficult to cling to that consistency when your business
Local Search
Urgent.ly: Roadside Assistance in the Mobile, On-Demand World
Urgent.ly provides on-demand roadside assistance to many thousands of customers. Customers access the Urgent.ly service through a number of avenues: iOS and Android applications, HTML5 Web
Local Search
Webinar: The New Mobile Rules for Search and Social
Please join the Local Search Association (LSA) and DialogTech for an exclusive webinar presentation next Thursday, August 27 from 2:00 pm – 3:00 pm ET.
Search Engine Land: Ways to Use Video to Boost SEO and ROI
While video has faced past obstacles of complex production and prohibitive cost, technology and mobile devices now make video more accessible than ever. Consumer demand
Local Search
Stat: 44% of Consumers Utilize Online Video on Path to Purchase
Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is