Annual Conference
LSA15: State of the Industry and Association
Welcome to LSA15! Today I opened the conference by looking at why so many companies are flocking to the business of local. In the 40
Digital Boot Camp
Digital Boot Camp: What You Need to Know about Mobile Search
Faith Murphy of Yahoo shared a lot of data on why mobile marketing is so important to SMB’s in the business of local. 2015 will
Annual Conference
Digital Boot Camp: 5 Tips for Writing Content with SEO in Mind
The biggest difference maker when it comes to helping SMB’s improve SEO is content creation. The good news is that online marketing is also not
Bryson Meunier
Tips on Surviving the Upcoming Google Mopocalypse
Google’s mobile-friendly algorithm update, also referred to as the “mopocalypse,” is scheduled to go live on Tuesday, April 21. Recent data from Google explains the
Google
Google Study: 34X Increase in “Near Me” Searches Since 2011
The internet and the personal computer brought a world’s worth of information to our homes. Today, smartphones have brought that information to our pockets. As
Big Data
Infogroup: Indoor Location Data is Future of Listings Management
Infogroup Data Licensing is a provider of high-value business data to clients in search, navigation, and mobile. The company provides real-time location data that is
Webinar: Are You Ready for the Mopocalypse?
Please join LSA and guest presenters for an exclusive webinar presentation next Tuesday, April 14 from 2:30 pm – 3:30 pm ET. Google’s forthcoming algorithm change
local media
SEL: 10 Tips for Targeting Local Consumers
Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a
Goodzer
Goodzer’s Merchant Center Goes Beyond NAP into Enhanced Data
A recent study showed that brands are struggling to provide “depth” of content online. Outside of name, address and phone number, consumers aren’t getting access
Local Search
WebPunch Uses Automation to Facilitate Customer Reviews
WebPunch is a full-service online reputation management company that specializes in improving a company’s visibility and online credibility. The company creates “sophisticated solutions” intended to facilitate the
Local Search
Study: Brands “Get” Websites, Still Behind on Other Location Tactics
Despite the headline, not all multi-location brands have great, location optimized websites and, not all brands are behind when it comes to critical location tactics
local media
Top 10 Client Questions Faced by Digital Sales Teams
As outlined in a recent blog post, digital marketing expertise from one marketer to another varies dramatically. That same variation exists among SMBs and national
content marketing
Is Locally-Focused Marketing the Next Trend in Content Marketing?
Perhaps no better marketing term describes our current digital age better than hyperlocal, which is fast and nearby. Speaking of nearby, 91% of mobile users
business listings
How to Clean Up Your Local Listings
We are all aware that bad or incorrect listings exist in the online space. How many times have you found a bad online listing for
Greg Sterling
SMX West: 15 Ways to be Successful with Google My Business
Today I got a chance to attend the Local Search Advantage Workshop which leads into the SMX West event in San Jose this week. Led
BBB
Renaissance of BBB, Health Inspection Data in Digital Age
Two established sources of data that help consumers make purchase decisions are experiencing somewhat of a rebirth thanks to digital tech. By shacking up with
Local Search
Webinar: Local Marketing Trends & Strategies for 2015
Milestone Internet Marketing’s webinar last week discussed some of the key digital marketing trends expected to impact the local space this year. The discussion centered
keywords
Study: DIY Related Searches Dominate Tax Prep Category
With tax season upon us, what better time than now to look at how consumers are looking to file. According to search engine keyword performance
2015 LSA Conference
Yahoo, xAd, Yext, Bing, ReachLocal & 25 Others Sponsoring LSA|15
Last week we highlighted some of the exciting speakers already booked for the 2015 LSA Conference in LA, April 20-22. Today, we are pleased to
local media
Top Digital Marketing Trends & Strategies Impacting Local Business
Please join LSA and Milestone Internet Marketing, Inc. for an exclusive webinar presentation next Thursday, February 12 from 2 pm – 3 pm EST. Join