marketing
Service is the New Software
Marketing has come full circle—service is once again the defining factor of success. The industry started as a service sector, focused on helping clients achieve
KOA
SOCi Ventures Outdoors with Kampgrounds Deal
Multi-location marketing firm Soci has announced a new deal with outdoor hospitality brand Kampgrounds of America (KOA). Soci now becomes the platform of choice for KOA. We examine drivers and dynamics
Annual Conference
Building an Audience in a Fragmented, Noisy Digital Landscape
Building an audience of prospective clients via digital channels has never been more challenging, and is only increasing in difficulty as more outlets are introduced.
Advertising
Little Correlation between Media Usage, Media Influence
For the last few years Mary Meeker and KPCB’s Internet Trends Study has identified a significant gap between media time spent and advertising spend on