Matchcraft
Matchcraft Now Supporting YouTube Ads
The digital advertising platform MatchCraft announced today that it now supports YouTube Video Ads. This fills out the platform’s existing ability to support search, display,
brandmuscle
Social Media Trends That Will Define 2023
From the metaverse to the Elonverse, the tech and media worlds had a volatile 2022. Things were particularly action-packed in the social media subsector, including the continued rise of TikTok and the creator economy. We tap the Localogyverse for insights.
Acquisitions
Big Day in Local Search M&A: Vendasta Acquires Matchcraft
Today we learn that Canadian martech player Vendasta has acquired search, display, and social adtech platform Matchcraft from Advance Local for an undisclosed sum. While
Matchcraft
MatchCraft Productizes Its APIs with New ‘Powered by’ Solution
The digital marketing platform player MatchCraft has launched a new solution called “Powered By” that essentially “productizes” the company’s suite of APIs. This gives third-party
Matchcraft
Matchcraft Rolls Out Yelp Ads Integration
Matchcraft announced today that it will integrate Yelp ads into its adVantage digital marketing platform. This adds another source of traffic for clients using adVantage
LocalAgency
Building a Sustainable Digital Agency: A Conversation with Sandy Lohr
One of the biggest challenges digital agencies face today, besides COVID-induced economic pressure, is finding differentiation in an automated age. After all, major players like
LocalAgency
Matchcraft, DanAds Deal Reflects Growing Demand for Self-Service Tools
A new integration deal between MatchCraft and DanAds extends publishers’ ability to offer self-service social media advertising. It’s a move in keeping with the long-term
Broadly
#LSA18: The New Market for SMB Services
The New Market for SMB Services panel featured a great mix of perspectives from leaders in the solution market with a cohesive message. Consumers are