The promise of marketing automation is more timely, relevant, targeted, personalized and overall effective marketing communications. However, many aren’t happy with the performance they are
According to Nexref Technologies, the augmented reality space is on fire and projected to be a $90 Billion industry within the next 5 years. ViXR
Today Local Search Association (LSA) and BuzzBoard are releasing a new, free report titled, “Mobile: Ready – or Not?” The report explores the state of mobile-readiness
This past week, our Board of Directors kicked off the New Year by approving LSA’s 2016 goals at the offices of ReachLocal in Plano, Texas
A new YP survey found that most search tasks were initiated and completed by respondents relatively quickly — most in under an hour. According to
We had another great year diversifying LSA Membership and brought some great companies under the LSA umbrella. In total, we welcomed 44 members to the
Less than two months out, we are quickly approaching the 2016 Local Search Association Conference in San Francisco, March 7-9. The agenda is taking shape
We are now accepting entries for the 2016 Ad-to-Action Awards which seeks to showcase new ideas, stimulate thinking and celebrate the best location-based marketing and
We are constantly digitally connected. In fact, the average person spends over three hours a day using their smartphone. Even though mobile device activity now
As businesses follow consumer audiences to the various digital outlets they use, understanding how or if these marketing efforts are impacting purchases is a major
Please join the Local Search Association (LSA) and TapClicks for an exclusive webinar presentation next Tuesday, November 24 from 2:00 pm – 3:00 pm ET. As local
Location-based marketing has long been misunderstood by brands. In addition, departmental silos within enterprises keep national-local brands from seeing the full location picture. That’s according
A recent study from Gigya found that each day about 30% of consumers receive between one and three irrelevant marketing messages. While the website has
Please join the Local Search Association (LSA) and Duda for an exclusive webinar presentation next Thursday, October 22 from 2:00 pm – 3:00 pm ET. It’s
As the local economy continues to improve and Internet usage keeps climbing, digital marketing for SMBs has become a necessity. However, ad and media sales
Convergent Mobile offers enterprise level mobile-based solutions that any corporate client, franchise group or ad agency can utilize. Solutions offered include: a centralized distribution tool
Please join the Local Search Association (LSA) and Marquette Group for an exclusive webinar presentation next Thursday, October 8 from 2:00 pm – 3:00 pm ET.
Founded in 2007 by Mark Britton, Avvo set out to make legal easier by offering consumers clear and complete information about legal issues and lawyers
An often overlooked aspect of ad optimization, A/B testing is a way of comparing two versions of the same ad to gauge their performance. One
Please join the Local Search Association (LSA) and Yahoo for an exclusive webinar presentation next Thursday, September 10 from 2:00 pm – 3:00 pm ET. In the
