metaverse
Ep. 4 Examines the ‘Metaverse of Unicorns’ and Other 2022 Hot Topics
Episode 4 of Localogy’s “This Week in Local” podcast examines some widely covered topics of 2022. Co-host Mike Boland talks about “Metaverse Mania” and says
metaverse
Will the Metaverse Launch a New Generation of SMB Resellers?
Will the metaverse require SMB resellers? Like past emerging tech, will they need their hands held by local agencies and sales reps? We break down the drivers and dynamics in the wake of the Localogy Place conference.
brands
Meta and Wendy’s Set the Bar for Metaverse Marketing
At the recent Localogy Place conference, Meta’s Matthew Christiansen walked us through the company’s metaverse vision and execution so far. How have brands like Wendy’s provided a model for metaverse marketing? We break it down.
Augmented reality
Niantic Accelerates the Real-World Metaverse
Niantic has accelerated its “real-world metaverse” ambitions by launching Lightship for Web. This makes its platform more accessible and scalable by making it web-enabled (as opposed to apps). We examine strategic drivers & dynamics.
Google
Place 2022 Preview: Google Fuels the ‘Real-World Metaverse’
For the latest Video Vault post – and to gear up for Localogy Place – we’re spotlighting Google’s efforts to build a real-world metaverse. Specifically, its Lens and Live View features add digital layers of content to the world around us.
Event
Event Tech is Going Through Some Things
Perhaps the least surprising stories I have read in recent weeks involved event tech companies shedding staff. One such company, Hubilo, announced last week that
Data Scout
Restaurants in the Metaverse Already on Consumers’ Radar
A new study found that among those familiar with the metaverse, 38% are open to integrating restaurants into that experience. As expected, younger consumers –
metaverse
Is Dining in the Metaverse Real? Brands Seem to Think So
I was recently moderating a talk in Cape Town by Thabang Sebata, Uber Eats head of strategy for Sub-Saharan Africa. As the session Q&A was
metaverse
Living Cities Launches to Accelerate the Real-World Metaverse
Living Cities launched late last week with $4 million in seed funding to integrate the digital and physical worlds. How will this advance a “real-world metaverse,’ and evolve local commerce? We dive in.
Augmented reality
Niantic Tees Up a ‘Real-World Metaverse’
Niantic Lightship is a platform that will empower developers to build Pokemon Go-like geospatial AR experiences. It takes the game’s architecture and spatial mapping chops and wraps it up in a platform.
Augmented reality
Snap Takes Another Step Towards a ‘Real-World Metaverse’
Snap is the latest company to push the idea of a “real-world metaverse.” It has announced Custom Landmarkers, which opens up its Landmarkers feature to AR creators and businesses. How will this help it achieve scale?
metaverse
Let’s Grab a Bite in the Metaverse
The notion of having a meal in the metaverse conjures that scene in the matrix where Cypher (Joe Pantoliano) savors a rare steak and cabernet
metaverse
Microsoft’s Activision Blizzard Mega Deal Signals Land Grab
As you may have heard, Microsoft announced today that it will acquire game studio Activision Blizzard. But the biggest question is why. We examine the drivers, dynamics and implications for local commerce.
metaverse
The Metaverse Meets Your Local Grocer
London-based Dent Reality wants to bring AR-guided store navigation from concept to reality. It raised $3.4 million to power in-store AR navigation last week and we explore the dynamics & drivers.
Augmented reality
Video Vault: The Metaverse Meets Main Street
Though metaverse musings often focus on digital domains like networked gaming, it will also apply to the real world. Digital twins will overlay the physical world to evoke relevant and geo-anchored AR. We examined during a Localogy 2021 panel.
metaverse
Epic Games Inches Closer to the Real-World Metaverse
You’ve probably heard the term metaverse a lot lately. It’s the latest buzzword that’s become a runaway train in the gaming and VR worlds. But
Foursquare
Foursquare Beefs Up Places API
Foursquare continues to add features to its flagship Places API to embolden brands’ and developers’ location-based capabilities. The latest is a new autocomplete endpoint, and we examine strategic takeaways.