Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
From smartphones to tablets, mobile devices are increasingly dominating the time consumers spend consuming digital media. And it’s really no surprise – we all know
SIM Partners shared a case study with the Place Conference audience about work they did with Shoe Carnival to better understand how customers go from
Please join the Local Search Association (LSA) and DialogTech for an exclusive webinar presentation Tuesday, October 4 from 2:00 pm – 3:00 pm ET. Search, social
Mobile is increasingly becoming the “go-to” device for consumers who are looking to research a product or service they want to buy. These mobile users
The Internet has allowed customers to find the best deals, promos and discounts available for a variety of products and services being considered for purchase.
Millions of beacons are deployed globally and the number continues to grow. A new study found that that the most common use case for these
Typically, mobile searchers are thought to be “on the go” with immediate needs, near the “bottom of the funnel.” Yet new data suggests this isn’t
According to a new study, 80% of brands don’t have a long-term mobile strategy. Of that 80%, 32% weren’t well defined, 25% didn’t have a
In early June, Google introduced Nearby, the company’s Android beacon and app program that allows businesses and retailers to send messages to nearby shoppers via
Mobile has tranformed the way consumers buy both online and offline. As it relates to e-commerce web traffic, a new study found that smartphones have
This week we added a number of speakers to the agenda for the 2016 Place Conference coming up in Chicago, September 21 including reps from Google, PlaceIQ,
For those refusing to engage with the media mayhem surrounding the game, Pokémon Go is an app that leverages mapping and augmented reality technology to
A growing number of consumers are leveraging mobile devices as a primary tool to find and and engage with small and medium-sized businesses (SMBs). However,
Delivering a positive mobile experience to customers has never been more important. Studies continue to show that poor mobile experiences result in businesses and brands
A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video.
Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other
Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to
