Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
One question that’s long loomed over the world of SMB marketing is how mobile apps play in. Is it advantageous for SMBs to have their own apps? We examine the latest survey data to see what SMBs are launching apps… and why.
Of the millions of mobile apps available, consumers spend the majority of their time with only a few apps like Facebook, YouTube or Facebook Messenger.
It is a scene played out on every smartphone and tablet. A user downloads an app and uses it frequently for a month or two
Whatever you’re selling to SMBs, one thing they don’t need are custom mobile apps. Most local businesses have no need for their own mobile apps,
