apps
How Developers Can Overcome the Short App Life Cycle
It is a scene played out on every smartphone and tablet. A user downloads an app and uses it frequently for a month or two
Local Search
Chart: Consumers Now Find Mobile More Important than PC for Purchase Research
Now in its third year, the Mobile Path to Purchase survey by xAd has seen steady increases in the centrality and importance of mobile devices
Boosting Local Awareness with Co-Op Funds this Holiday Season
As we head into the holiday shopping season, merchants can expect heavy mobile device usage by consumers, who have put smartphones at the center of
Local Search
Ten Tips for Effective Mobile SEO
The mobile revolution is well under way. In fact, a recent report from Bank of America suggests that nine out of 10 consumers use mobile
Facebook
Will Facebook’s Notify App be Good for Publishers?
Recently I wrote about how Facebook expanded its ad service into third-party apps. Yet it appears the social network is now taking a much more
HubShout
Study: 45% of Consumers Snub Businesses with Poor Mobile Website
Google is boosting the rank of mobile-friendly sites, more local searches take place on mobile devices than desktops, mobile has become a critical tool on
BuzzBoard
Data: 46% of Portland SMBs Not Ready for Smartphone Consumers
As we prepare to head to Portland on November 1 for our next LSA Bootcamp event, we wanted to explore the SMB market there. And
Convergent Mobile
Convergent Mobile Wants to Build Advertiser, Consumer Efficiency through Mobile
Convergent Mobile offers enterprise level mobile-based solutions that any corporate client, franchise group or ad agency can utilize. Solutions offered include: a centralized distribution tool
Advertising
Little Correlation between Media Usage, Media Influence
For the last few years Mary Meeker and KPCB’s Internet Trends Study has identified a significant gap between media time spent and advertising spend on
bad data
How Small Businesses Can Maximize Their Impact Using Mobile Location Data
Everywhere you turn, conversations about digital marketing are hyping mobile as the absolute must-have marketing channel. While talk about capitalizing on mobile data collection and
comScore
Chart: Smartphones, Tablets Account for 60% of Digital Media Time Spent
When comparing December 2014 vs. December 2010 U.S. figures, comScore data shows that smartphone usage is up 394%, and tablet usage is up a whopping
Big Data
Using Mobile Data to Overcome ‘Customer Amnesia’
Understanding your customer’s behavior requires you to ask three questions: Who is the visitor? What are they looking for? And did they visit your physical
mobile
Chart: How Mobilegeddon Impacted Mobile-Friendly SMB Websites
The staggering growth in consumer online searches via mobile devices led to Google’s heavily publicized mobile search algorithm change earlier this year. Often referred to
Members
How Mobile Usage is Impacting Digital Marketing
In Q3 last year, the US daily average of time spent on mobile devices was greater than that of TV (Flurry Analytics). And with 92%
mobile
The 7 Myths of Responsive Web Design
One of the greatest challenges facing marketers today is the explosion of mobile. From the volume of online traffic to hours spent online, mobile has
Local Search
Urgent.ly: Roadside Assistance in the Mobile, On-Demand World
Urgent.ly provides on-demand roadside assistance to many thousands of customers. Customers access the Urgent.ly service through a number of avenues: iOS and Android applications, HTML5 Web
Local Search
Webinar: The New Mobile Rules for Search and Social
Please join the Local Search Association (LSA) and DialogTech for an exclusive webinar presentation next Thursday, August 27 from 2:00 pm – 3:00 pm ET.
Members
Indoor Location: Combatting the Billions Lost in Retail Walk-Out Sales
With an estimated $608 billion lost in retail walk-out sales in 2014, retailers are utilizing technology to help encourage customer loyalty and engagement and facilitate
mobile
Legislation in Illinois Seeks to Regulate Use of Geo-Location, Search History Data
The use of marketing information such as location and search history to target audiences and serve up more personalized shopping experiences has helped small businesses
mobile
Deep Linking Advances Mobile Web & Mobile App Interplay
These days, the ultimate challenge to Google’s online dominance is the mobile app ecosystem, where information is siloed and unindexable. With mobile search now eclipsing