Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: a five-pack on benchmarking and best practices for restaurants, home services, education, beauty, and fitness.
Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: optimizing field support for multi-location businesses. This follows playbooks on subjects ranging from multi-location campaign management to QSR loyalty programs.
Tiger Pistol is on a roll. Just one week after launching its playbook on overcoming inflation, today it releases one on campaign management. Specificially, it guides brands to manage cohesive marketing efforts across several channels and geographies, and keep everything rowing in the same direction.
Tiger Pistol today addressed the world of multi-location brands with a new playbook on overcoming inflation. Entitled Overcoming Inflation: A Playbook for Maximizing Franchise Profitability Through Local Advertising, it’s meant to navigate MULO operators through the current macroeconomic headwinds.
Every local business, whether it’s a brick-and-mortar store or a service-area business, should regularly review and revise its local SEO strategy to remain competitive in
As social media evolves and the landscape shifts, questions continue to swirl about what platforms and features perform best. Tiger Pistol ran an experiment to settle the discussion.
The customer experience platform Birdeye has expanded its capabilities with the launch this week of Birdeye Social, a social media management tool designed for multi-location businesses.
Multi-location marketing firm Soci last week announced that it’s now the marketing platform of record for Rent-a-Center. This is the third brand that Soci has landed in the past few weeks – joining 600+ total brands and 3 million+ locations under management.
Brands understand the benefits of localized marketing. After all, it seems pretty obvious that communicating with consumers at a localized level is more engaging than
A few announcements and news items caught our eye this week. Here is our quick take on each. Google Expands Tools to Helps SMBs Survive
The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands. Both practitioners and advertisers, these brands are coming together to learn
Local marketers have realized that measuring digital marketing performance isn’t as simple as counting clicks. However, many still struggle with attribution. A number of businesses
Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small,
