Foursquare announced a new feature known as Closed Loop Attribution. Nested within its core Attribution product, it offers a holistic picture of which channels produce results.
TV advertising is where GroundTruth and a few others have focused offline attribution efforts. And the latest brings the good-old QR codes into the mix as an attribution mechanism. We examine.
According to survey data from GlobalWebIndex, 40% of 16-24 year olds use social media to research products. The same survey showed that social media are
Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The
