Annual Conference
PlaceConf: SIM Partners Uses Mobile Wallets to Map Search to Store Behavior
SIM Partners shared a case study with the Place Conference audience about work they did with Shoe Carnival to better understand how customers go from
Aisle411
PlaceConf: How Smart Lighting Can Improve Indoor Location
Smart lighting is an indoor positioning technology that offers highly accurate, real-time location information as a beacon alternative. Today at Place Conference, Aisle411 and Philips
Acquity Brands
PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters
Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked
Annual Conference
PlaceConf: McDonald’s Campaign Connects Offline Data Signals with Customers
During a discussion of a case study with NinthDecimal and OMD, the Place Conference audience heard about how McDonald’s was able to build awareness and
Annual Conference
PlaceConf: What Shell Learned about Consumer Behavior from Location Data
In an effort to better understand consumer behavior, Shell, owner of Penzoil auto service stations, launched an in-app display campaign with the intention of boosting
Annual Conference
PlaceConf: Google Looks Beyond Lat-Long to Contextualize the Physical World
In the location intelligence spaces (online-to-offline, proximity marketing, indoor, etc.) much is made of the importance of location data accuracy, and for good reason. However,
Annual Conference
PlaceConf: Top Audience Tweets Live from Chicago
The 2016 Place Conference kicks off with a “location clinic” workshop and is followed by a full day of sessions. The topics and speakers are inspiring some interesting
2016 Place Conference
A Taste of #PlaceConf (Chicago, September 21)
This week we added a number of speakers to the agenda for the 2016 Place Conference coming up in Chicago, September 21 including reps from Google, PlaceIQ,