Amazon
Amazon Also Under Pressure from EU Regulators
We’ve recently covered Meta’s challenges with European regulators. According to a recent story in Reuters, Meta isn’t the only big tech big dog to find itself
L24
E59 Examines Trends in Privacy, Location & Retail with Dan Hight
In E59 of Localogy’s This Week in Local podcast, host Mike Boland welcomes Friend of the Pod Dan Hight to do a deep but efficient
eCommerce
Shoppability and Privacy Collided in 2022
Shoppability and privacy are two of the many media and tech macro trends that stood out in 2022. These phenomena are not only driving ample activity in media and commerce, but they’re colliding and feeding into each other.
Advertising
Apple’s Search Ad Business Triples in Market Share
AppsFlyer reports that Apple Search Ads tripled in market share since 1H 2020. During the same period, other search ad competitors’ market share declined, the most consequential (billions in revenue) being Google and Meta. We dive in.
Privacy
What’s Behind the Rise in Retail Media Networks?
You may have noticed an acceleration in the number of headlines about retail media networks. For those unfamiliar, these are self-contained ad networks launched by retailers. We examine the drivers & dynamics.
eCommerce
Shoppability Invades the Living Room
The latest shoppability play comes from Roku, bringing us the long-discussed concept of shopping directly on your television (T-commerce). We examine its latest collaboration with Walmart to make it all happen.
Privacy
Snap Jumps on the Paid-Tier Wagon
Following Twitter’s much-discussed paid tier, Twitter Blue, Snap appears to be interested in something similar. Though details are scant, the company has indicated that it’s testing a paid subscription tier called Snapchat+.
Out of home
Is OOH Advertising Primed for the Privacy-First Era?
Privacy reform has winners (first- party data integration) and losers (behavioral ad targeting). In the former camp is OOH, due to its reliance on contextual targeting among other things. We examine the evidence for its spending growth.
Privacy
Are Streaming and CTV Primed for a Privacy-First Era?
The privacy reform of the past few years has upended the ad world. But how will that apply to streaming video and connected TV advertising (CTV)? These areas are growing and are less impacted by things like Cookie depreciation and iOS app tracking restrictions.
mono solutions
Mono & Cybot Partner for Small-Business Privacy Compliance
So we generally assume most major enterprises have the resources in place to stay complaints with privacy regulations. That is if they choose to do
Google
Google Plan to Phase Out Cookies Crumbles, at Least for Now
Google realized it wasn’t going to meet a milestone it committed to last year phase-out third-party cookies. The company announced in a blog post yesterday
Apple
Are Users Opting in to Apple’s New Data Tracking Protocols?
The recent launch of iOS 14.5 dropped the gauntlet on mobile data collection. That includes more in-app notifications to explicate data tracking, and to offer opt-outs. What’s the impact so far? We examine the evidence.
Location Intelligence
How Much Will Tracking Opt-outs Impact Ad Tech?
In iOS 14.5, Apple sends users notifications about apps that are tracking them. Moreover, it offers a quick and easy way to opt-out of tracking, which otherwise lingers in the background unnoticed. What will be the impact?
Apple
Video: Apple’s App Transparency Escalates
Apple’s latest privacy move is in-app notifications in iOS 14.5 to inform users about what’s being tracked and let them easily opt out. As part of the rollout, Apple released a new video which we examine for Localogy Insider readers.
Digital advertising
Local Marketers and Digital Marketing’s Cookieless Future
Apple, Google, and Facebook are amidst a seismic shift in user privacy that is forcing the digital advertising industry to re-think two of its foundational
DuckDuckGo
Google Says It’ll Soon Be Done with Individual Trackers
Back in January, Google announced it was phasing out third-party cookies on its Chrome browsers. It did so under public and competitive pressure to do
Location Intelligence
Apple & Google Crack Down on Location Data
The world of mobile location tracking saw a big development this week when Apple and Google issued moratoriums on data from X-Mode. They’ve communicated to developers to remove X-Mode trackers in their apps. We examine.
Acquisitions
Near Acquires Teemo, Furthers Data Consolidation
The Singapore-based data intelligence company Near has acquired French location data company Teemo for an undisclosed sum, according to TechCrunch. Near, founded in 2012, raised
California Privacy Rights Act
California Privacy Rights Act Passes, Now What?
Somewhere within the election chaos, a key piece of legislation passed for the online advertising industry. The California Privacy Rights Act (CRPA) passed, which will impact eCommerce and other online segments.
Localogy 2020
Localogy 20/20: Privacy in a High-Speed World
So you might be inclined to think there are better ways to spend half an hour than listening to two lawyers in sport coats talk