Benchmark Bytes

Benchmark Bytes: How Important are Freemium Pricing Models?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Pro Features

Fisherman Looks to Build the “No Effort Web”

Far on the simplicity side of the website-builder spectrum is Boston-based Fisherman. The company just raised $1 million to eliminate friction from SMB presence, or what it calls the “No Effort Web.” We examine.

Benchmark Bytes

Benchmark Bytes: How Do SMBs Purchase Online Services?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Advertising

Amazon’s Ad Share Continues to Ratchet Up

One of the ongoing tech stories of the past few years is how Amazon continues to nip at the heels of the “duopoly.” And its working, considering Amazon’s latest ad market share and revenue growth figures. We examine.

Benchmark Bytes

Benchmark Bytes: Why Don’t SMBs Utilize Saas to its Extent?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

eCommerce

Shopify Acquires Primer to Go Deeper on AR

Shopify has signaled visual shopping ambitions through its latest acquisition: AR startup Primer. This will let it go deeper into home services and decor with a tool that lets merchants better exhibit their wares. We examine the details and drivers.

Benchmark Bytes

Benchmark Bytes: What are the Biggest SMB SaaS Value Outcomes?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

eCommerce

Shopify Extends Shop Pay to Google and Facebook

Shopify has extended its tentacles further into the SMB world. It announced this week that it will offer its one-click checkout service Shop Pay to merchants that sell on Facebook or Google. We examine strategic implications.

conversational commerce

Facebook Opens the Floodgates for Conversational Commerce

Facebook has taken the next step towards democratizing conversational commerce. Its Messenger API for Instagram gives SMBs a one-stop-shop for managing customer interactions across Facebook, Messenger and Instagram. We dive into the details.

Benchmark Bytes

Benchmark Bytes: How Have Digital Tools Met SMB Expectations?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Benchmark Bytes

Benchmark Bytes: Why Are SMBs Adopting Online Services?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Benchmark Bytes

Benchmark Bytes: Why Are SMBs Adopting Online Services?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Benchmark Bytes

Benchmark Bytes: How Are SMBs Adopting Online Services?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Benchmark Bytes

Benchmark Bytes: How Are SMBs Adopting Mobile Apps?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Benchmark Bytes

Benchmark Bytes: How do SMBs View Cryptocurrency?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Benchmark Bytes

Benchmark Bytes: What Online Meeting Tools Do SMBs Use?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.