MCM
What Keeps SMBs Up at Night?
This is the latest in a series of LSA Insider posts citing data from our Modern Commerce Monitor™️ small business survey about SMB SaaS adoption.
Data Scout
New Womply Retail Report Dissects Local Shopping Patterns
Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
MCM
SMBs Like to Try Before They Buy
This is the latest in a series of LSA Insider posts citing data from our Modern Commerce Monitor™️ small business survey about SMB SaaS adoption.
Acquity Brands
PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters
Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked
consumer behavior
Data: 92% Purchase Within a Day of Conducting Mobile Research
Mobile is increasingly becoming the “go-to” device for consumers who are looking to research a product or service they want to buy. These mobile users
2016 Place Conference
What the Data Show about Location Intelligence in Advertising (or Lack Thereof)
Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming
consumer behavior
Data: 72% Have Searched for Coupons While In-Store
The Internet has allowed customers to find the best deals, promos and discounts available for a variety of products and services being considered for purchase.
Accordant Media
Study: Programmatic Providing Up To 79% Lift in Offline Conversions
On its face, programmatic advertising promises a lot. It makes the ad placement market more efficient, helps sell unused inventory, reaches buyers or sellers that
beacons
Data: 76% Are Using Beacons for Location Analytics
Millions of beacons are deployed globally and the number continues to grow. A new study found that that the most common use case for these
Big Data
What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey?
Marketers are struggling to keep up with consumers as the number of channels and platforms grows. Multiple studies and trend data offer a complex portrait
beacons
State of Beacons: 8 Million Proximity Sensors Deployed Globally
The number of beacons and proximity sensors continues to grow quarter by quarter, and a number of interesting advertiser, venue and retailer use cases have emerged
Local Search
Data: 57% Seek “General Info” on Mobile During Purchase Research
Typically, mobile searchers are thought to be “on the go” with immediate needs, near the “bottom of the funnel.” Yet new data suggests this isn’t
consumer behavior
Placed Study Shows Snapchat Isn’t Just For Reaching Teens
Digital publishers, agencies, platforms and brands put themselves at a disadvantage when making decisions based on assumptions or limited data. Targeting based on only a
Adobe
Data: 80% of Brands Don’t Have a Long-Term Mobile Strategy
According to a new study, 80% of brands don’t have a long-term mobile strategy. Of that 80%, 32% weren’t well defined, 25% didn’t have a
Big Data
The Battle Over Fast Food Foot Traffic: xAd Data Reveals Morning & Late Night Winners
Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar
consumer behavior
Data: Smartphone Web-Shopping Traffic Passes PC in Q1
Mobile has tranformed the way consumers buy both online and offline. As it relates to e-commerce web traffic, a new study found that smartphones have
Ask Your Target Market
Study: Many Consumers Read Reviews But Don’t Write Them
Word of mouth is one of the most powerful forms of marketing for any brand or small business. Online reviews and ratings in many ways is
Augmented reality
Which Multi-Location Brands Have the Most to Gain from Pokémon Go?
For those refusing to engage with the media mayhem surrounding the game, Pokémon Go is an app that leverages mapping and augmented reality technology to
Local Search
Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO
One of the common reasons small and medium-sized businesses (SMBs) refrain from marketing or advertising is because of a limited budget. But when asked what
Alignable
Payment, Email, Digital Marketing Vendors Top Alignable’s Q2 SMB Trust Index
Today Alignable released results from its Q2 2016 SMB Trust Index. Using net promoter scores (NPS) among small and medium-sized business (SMBs) vendors as a