apps
How Developers Can Overcome the Short App Life Cycle
It is a scene played out on every smartphone and tablet. A user downloads an app and uses it frequently for a month or two
Local Search
Chart: Consumers Now Find Mobile More Important than PC for Purchase Research
Now in its third year, the Mobile Path to Purchase survey by xAd has seen steady increases in the centrality and importance of mobile devices
Local Search
Chart: How Online Video Influences Path to Purchase
Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is
Altimeter Group
Data: 54% of Retailers Say Digital Targeting Not a Priority
When it comes to targeting consumers on digital media, over half of retailers said this is not a priority right now. A new Altimeter study
HubShout
Study: 45% of Consumers Snub Businesses with Poor Mobile Website
Google is boosting the rank of mobile-friendly sites, more local searches take place on mobile devices than desktops, mobile has become a critical tool on
BuzzBoard
Data: 46% of Portland SMBs Not Ready for Smartphone Consumers
As we prepare to head to Portland on November 1 for our next LSA Bootcamp event, we wanted to explore the SMB market there. And
IAB
IAB Pushing Omni-Channel in New Industry Guide to ‘Local’
Last week, the IAB published a report on the “local” space that seeks to be the “definitive industry guide for anyone who wants to learn
SEL: Marketing in the Home & Auto Services Categories
Even though many times we analyze trends and recommend marketing strategies for SMBs as a group, there are big differences amongst them in terms of
local media
Data: 70% of Consumers Trust Brand Websites
Nielsen’s latest “Global Trust in Advertising” study revealed that once again word-of-mouth recommendations are the most trusted form of “advertising” among consumers. Coming in second
BrightLocal
Survey: Local & Organic Search Delivers 40% of Site Traffic to SMBs
Though consumers navigate a fragmented and growing digital landscape, local and organic search remains a fundamental source of traffic and leads. According to a recent
Advertising
Little Correlation between Media Usage, Media Influence
For the last few years Mary Meeker and KPCB’s Internet Trends Study has identified a significant gap between media time spent and advertising spend on
Go Local Interactive
Consumers Looking Beyond NAP When Conducting Local Searches
Studies show that brands are struggling to provide “depth” of content online. Outside of name, address and phone number (NAP), consumers aren’t getting access to
customer satisfaction
Study: Average Net Promoter Score for SMB Marketing Space Is 6
Word of mouth, both online and offline, fuels consumer buying and is by far the most trusted “marketing channel.” That’s equally true for small business
Research & Data
SMBs Get 17 Sales Calls a Month, Answer Less Than 6
SMBs feel bombarded by sales inquiries. According to a 2015 survey by Borrell Associates, SMBs in the US receive 17 sales calls per month but
Research & Data
Social Media Now Central in the Path to Purchase
Almost 10 years ago, Forrester found that 93% of online experiences begin with a search engine. Five years ago, BIA/Kelsey said that 97% of consumers
comScore
Chart: Smartphones, Tablets Account for 60% of Digital Media Time Spent
When comparing December 2014 vs. December 2010 U.S. figures, comScore data shows that smartphone usage is up 394%, and tablet usage is up a whopping
Big Data
Webinar: Enhanced Content – The Local Search Data Gap
Please join the Local Search Association (LSA), Go Local Interactive and Infogroup for an exclusive webinar presentation next Thursday, September 24 from 2:00 pm –
5 Underused Marketing Strategies with Big Payoffs
The recent revelation that $14 billion in co-op advertising dollars go unused each year made me wonder what other areas of marketing are underutilized. Co-op
Research & Data
Chart: 76% of SMBs Prefer Working with 1 Marketing Provider
According to a survey of over 700 SMBs, three in four SMBs would prefer to work with a single marketing provider or individual, but the reality is
mobile
Chart: How Mobilegeddon Impacted Mobile-Friendly SMB Websites
The staggering growth in consumer online searches via mobile devices led to Google’s heavily publicized mobile search algorithm change earlier this year. Often referred to