The wait is over for Walmart. The company has just closed its acquisition of TV maker Vizio. The acquisition first made news back in February, but has since been in a holding pattern due to standard federal regulatory approval. Now, Walmart is free to proceed with the all-cash $2.3 billion deal.
Google Lens continues to be a sleeping giant in the world of local commerce. As a visual search tool, it can identify and contextualize items that you point your phone at. Carrying similar user intent as web search, Google is salivating over the idea of more high-intent query volume that flows from your camera.
The role of the Shopping Mall – once a defining venue of American culture in the 80s and 90s – continues to transform. Despite the bloodletting of retailpocalypse, the shopping mall hasn’t gone away. But it has morphed considerably in both “form and function,” according to a new report from Yelp.
Walmart has federated several disparate tech efforts into its latest formalized program: Adaptive Retail. It contains some programs underway and some still developing, for a cocktail of emerging tech infusions.
The IAB has ventured to bring structure and standards to retail media through its Retail Media Measurement Guidelines. We examine strategic implications.
After recently asking if Publicis has gotten too big, we learned this week that it just got a little bigger. The company announced the acquisition of commerce marketing firm Mars United Commerce (formerly the Mars Agency), whose intelligence platform is hoped to round out Publicis’ analytics muscle.
Walmart has recently taken QSR collaborations to new levels It’s new Burger King collaboration grants Walmart+ members a robust 25 percent discount on all food ordered via the Walmart app at any Burger King locations.
A Florida man shot down a Walmart delivery drone after thinking it was spying on him. What are the implications for the future of last-mile local delivery?
If one were to ask you to name the top five retailers in the world, by revenue, what would you guess? Visual Capitalist recently answered this question and its list crossed our desk, with some surprising and unsurprising results.
Walmart’s virtual showroom feature lets users outfit a room with various items. We examine how this ties in with Walmart’s broader evolution in immersive shopping
Shopify announced this week that it has partnered with Target to give its merchants online amplification and distribution on Target.com.
WARC reports that retail media revenue – measured in brand dollars spent with retail media networks – will grow at a faster rate this year, then cool down next year.
Besides AI, retail media networks are perhaps the biggest topic right now in the broader media & advertising sector. This upswing provides a certain amount of energy in the retail sector, following the doldrums and bloodletting of the previous “retailpocalypse.”
Sam’s Club is the latest retailer to integrate technology that expedites or replaces the traditional checkout aisle. The technology – which we’re calling exit tech – is meant to streamline longstanding logistical bottlenecks in retail.
Chase announced that it’s launching its own media network. Known as Chase Media Solutions it will include inventory within its app, website, and other channels to deliver targeted ads and deals.
Walmart has revealed that its U.S. advertising division Walmart Connect is expanding access to retail media placement to non-endemic brands and marketplace sellers. We examine strategic implications
A two-decade-old ambition in local search has been to find out exactly what’s on the shelf at nearby stores. Seattle-based Augmodo may have a novel solution to this longstanding challenge.
We have written about how regulators around the world have to varying degrees put buy now pay later in their crosshairs. As the popular payment
Walmart has stepped up its efforts to advertise its own products – and that of third-party consumer products – using high-traffic inventory throughout its stores. Known as retail media, this area has been picking up over the past decade.
In-store digital advertising platform Vibenomics has announced a collaboration with location intelligence leader Placer.ai. In short, the latter’s location data will empower and elevate the former’s in-store audio and display advertising.
