The wait is over for Walmart. The company has just closed its acquisition of TV maker Vizio. The acquisition first made news back in February, but has since been in a holding pattern due to standard federal regulatory approval. Now, Walmart is free to proceed with the all-cash $2.3 billion deal.
The IAB has ventured to bring structure and standards to retail media through its Retail Media Measurement Guidelines. We examine strategic implications.
The past week in Local news was highlighted with the Yext proposed acquisition of Hearsay Systems , Tiger Pistol’s entry into eatertainment, eBay’s integration of
The past week in Local news was highlighted with financial services entering the retail media space, Apple and Google updating Maps to be more SMB
As far as media networks go, financial services companies could be the next frontier. They hold some of the best data any media publisher can ask for in building consumer profiles.
Chase announced that it’s launching its own media network. Known as Chase Media Solutions it will include inventory within its app, website, and other channels to deliver targeted ads and deals.
Walmart has revealed that its U.S. advertising division Walmart Connect is expanding access to retail media placement to non-endemic brands and marketplace sellers. We examine strategic implications
In E59 of Localogy’s This Week in Local podcast, host Mike Boland welcomes Friend of the Pod Dan Hight to do a deep but efficient
Walmart has acquired consumer electronics hardware brand Vizio, bringing the increasingly lauded and once-budget brand – most known for its televisions – under the Walmart umbrella. We examine.
Walmart has stepped up its efforts to advertise its own products – and that of third-party consumer products – using high-traffic inventory throughout its stores. Known as retail media, this area has been picking up over the past decade.
