If eCommerce continues to siphon off a large portion of retail spending in a post-Covid world, can physical stores can reposition themselves in that value chain? Can they become brand experience hubs? We examine
In a move Localogy analysts anticipated, Whole Foods will reportedly add Amazon’s “just walk out” checkout technology to its stores beginning next year. Amazon made
Managing local-social advertising for a multi-location retailer is complicated on a good day. During lockdowns, that complexity has risen exponentially. JOANN (the crafty fabric store),
Localogy Insider is checking in with the small business owners we know to find out how they are coping with the COVID-19 crisis. This is
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
Consumer behavior is changing and retail brands and struggling to realign their approach to marketing accordingly. A new report, “The State of Retail 2019” from
This is the first in LSA’s new series “X as a Service.” It examines the many areas in which SMB-targeted SaaS is moving and specializing.
Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
The rise of location centric search poses a huge opportunity for physical retailers to thrive by increasing shopper visits. Store Discovery Optimization (SDO) is dedicated
SIM Partners shared a case study with the Place Conference audience about work they did with Shoe Carnival to better understand how customers go from
The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands. Both practitioners and advertisers, these brands are coming together to learn
The Internet has allowed customers to find the best deals, promos and discounts available for a variety of products and services being considered for purchase.
Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar
For those refusing to engage with the media mayhem surrounding the game, Pokémon Go is an app that leverages mapping and augmented reality technology to
The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases. Consulting firm Deloitte argued last year that
