Apple
Apple Infuses Business Connect Deeper into its Ecosystem
Apple has announced that it’s expanding Apple Business Connect (ABC) deeper into its apps and features, including Mail, Tap to Pay, and Phone.
AI
Walmart’s Adaptive Retail Mixes a Cocktail of Emerging Tech
Walmart has federated several disparate tech efforts into its latest formalized program: Adaptive Retail. It contains some programs underway and some still developing, for a cocktail of emerging tech infusions.
Local Radar
Local Radar: AI Takes Over Sales, Bookkeeping & Food Sourcing
In this edition of Localogy’s Local Radar, we examine newly funded companies Permanent, Finally, and 11x.ai
Local Beats
Local Beats: Google, TikTok & LinkedIn
In this edition of Localogy’s Local Beats, we examine news and moves from Google, TikTok & LinkedIn.
Pro Features
Yext Elevates AI’s Role in Optimizing Business Reviews
Yext this week announced the launch of its expanded AI Review Generation feature. It lets businesses request and manage reviews from 80 supported review sites including Google, and Facebook.
Pro Features
Retail Media’s Latest Evolution: Standardization
The IAB has ventured to bring structure and standards to retail media through its Retail Media Measurement Guidelines. We examine strategic implications.
AI
Google Signals How it Will Monetize AI (for now)
It was only a matter of time. Google has started to integrate ads into its relatively new AI Overviews.
Local Radar
Local Radar: Fresh Funding in Autos, Restaurants & Healthcare
In this edition of Localogy’s Local Radar series, we examine newly funded companies Numa, Dinii, and AirDoctor.
Local Beats
Local Beats: OpenAI, Pinterest & Amazon
In this edition of Localogy’s Local Radar series, we examine newly funded companies Airship, Moxie, and Mangomint.
Pro Features
Yext Adds TikTok to its Publisher Network
Yext’s publisher network just got bigger… and a bit more lively. TikTok has officially been added, giving Yext customers a way to automatically sync their business details to the social app.
Instagram
The Latest in the Social Engagement/Monetization Balancing Act
The latest figures show that Instagram is seeing some declines in
both the creator/content level and on ad dollars that the app is attracting. Both are obviously important as one drives the other. We break it down.
Mapping
Snapchat Launches Footsteps, a Location Log for Snap Map
Snap this week is rolling out a new feature to iOS users to help them track and save their local adventures. Known as Footsteps, it offers greater structure around one’s local activity.
Local Radar
Local Radar: Airship, Moxie & Mangomint
In this edition of Localogy’s Local Radar series, we examine newly funded companies Airship, Moxie, and Mangomint.
AI
Yext Offers a Model for the AI Era
At the center of several trends we’re watching is Yext. The company embodies fundamentals in presence management – a core subset of local media & marketing – while also being at the vanguard of AI. We dive into insights from CEO Mike Walrath.
Google
Is TikTok Coming For Google’s Business?
The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.
attribution
Publicis Beefs Up its Attribution Play with Mars United Commerce
After recently asking if Publicis has gotten too big, we learned this week that it just got a little bigger. The company announced the acquisition of commerce marketing firm Mars United Commerce (formerly the Mars Agency), whose intelligence platform is hoped to round out Publicis’ analytics muscle.
home services
Yelp Reports Robust Growth for Local Home Services
Home services are on a roll. This is according to Yelp’s State of Services report, which launched today to track health and activity in local services, as seen on Yelp.
Pro Features
ChatGPT’s Next Home: Your Car
When it comes to mobile devices where high-intent local searches are conducted, your car is an opportune vessel. This is why ChatGPT is starting to show up there. We examine Volkswagen’s latest play.
100M ARR
Centaur Status: 3 Lessons from SOCi’s Path to $100 Million ARR
Soci – a digital marketing powerhouse in the Localogyverse – recently announced its induction into the Centaur Club. Always looking for extractable and transferrable lessons, we caught up with CMO Monica Ho to discuss.
AI
Is Data Mistrust Holding Back AI Adoption?
AI is only as good as the data that you feed it. And this concept of data readiness was the focus of a new study from Precisely and the Center for Applied AI and Business Analytics at Drexel University’s LeBow College of Business.