Above the Cloud
New Podcast: “The State of SMB Software” featuring Mark MacLeod
The third annual “State of SMB Software 2018 report from our friends at SurePath Capital Partners paint a picture of a robust small business software
Conferences
Conference Video: Building a Challenger Brand
One of the most popular sessions at last year’s Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel, head of marketing at Gusto, giving a talk
Business Models
Conference Video: The Case for Product-Driven Marketing
We’re in the process of digging into the video vault from last year’s Tech Adoption Summit, held November 7 at a tiny, quirky venue in
Acquisitions
Newly Flush Tax Jar Determined to Maintain Its Unique Culture
TaxJar, a company that automates sales tax collection for eCommerce businesses, just raised $60 million from Insight Venture Partners, with the assistance of our friends
Cloud
Top 10 Small Business Software Stories of 2018
It was a busy year for the small business software industry. Some of the leading SMB brands raised piles of money, made game-changing acquisitions, and launched
Above the Cloud
Top Five “Above the Cloud” Podcasts of 2018
Back in mid-2018 we decided that the Tech Adoption Index program needed a forum for conversations with some of the most interesting and influential figures
Camilyo
New Report Tackles the All-in-One SaaS Sales Dilemma
Several topics and themes have been persistent during the course of producing the Tech Adoption Index program for the LSA, as well as the Above
Cloud
Wix Makes an SMB-OS Play with New Ascend Platform
On a recent Above the Cloud podcast with SurePath Founder Mark MacLeod, a segment that didn’t make the final edit involved a discussion about how
channels
New Podcast: “SMBs Get Lied to a Lot”
Gene Marks is a dynamo. Every morning he gets up at 5:00 to write on small businesses issues for Forbes, The Guardian, Inc., and other
Business Models
Secrets to Selling the Full Stack
SaaS was on full display at two recent conferences that have their roots in the Yellow Pages industry, a clear indication of just how much
Conferences
New Podcast: “A Product First Go to Market Strategy”
In a business world awash in buzzwords and phrases, let us lay one more on you: product-centric customer acquisition. As buzzy as it sounds, it’s
Business Models
Will Every Business Eventually Become a Subscription Business?
A hot (relatively) new business book is making the argument that we are making a fundamental shift from an ownership economy to a subscription economy,
Cloud
New Podcast: “A Completely Different Experience”
How does Microsoft think about the small business cloud? We asked that very question of Microsoft SMB Channel Strategist Abid Chaudhry, on our latest Above
Above the Cloud
Podcast Previews Tech Adoption Summit Speakers and Themes
Some of the biggest challenges facing those building SaaS products for small businesses will be addressed at the upcoming Tech Adoption Summit, Nov. 6-7, at
Customer Experience
Gusto on Scaling Customer Experience
The small business software space is crowded, which raises an interesting overall question about how to differentiate among products that are for the most part
Gusto
New Podcast: “Humans Aren’t Resources”
Gusto is one of the most celebrated business operating in the small business cloud software space, having raised more than $300 million to date and
Above the Cloud
Coming Soon: “Above the Cloud” Podcast
For more than a year we’ve been developing the Tech Adoption Index — a program that is all about the vast and critically important small
SaaS
Podcast: Talking Small Business Tech with Vendasta’s Brendan King
Vendasta CEO Brendan King wants to lead his reseller partners, which range from local media sellers to vertical digital agencies to pure play technology companies,
2017 SMB Cloud Adoption Summit
On Target: Irana Wasti Details SMB Opportunity for GoDaddy
Many companies selling tech to small businesses target larger and more established merchants. Not GoDaddy. The hosting and domain provider sees “nascent” businesses as its big opportunity.